MTR Foods - Key Accounts Manager (5-10 yrs)

Responsibility and Mandate:

- Develop Sales promotion plans for delivering sales volumes.

- Develop, negotiate, sell and execute optimal TOT for regional accounts with the help of National KAM and ensure compliance.

- Manage the listing of NPDs.

- Develop in-store visibility plans in coordination with local distributor's management; and follow-up to achieve timely & effective implementation.

- Execute merchandising strategy for national accounts and develop a merchandising strategy for regional accounts.

- Develop a month-wise forecast for territory sales.

- Ensure periodic meetings at customer outlets to calibrate customer expectations, and understand competitor plans in order to proactively counter competitive action.

- Build a positive and impacting relationship with all channel partners within the framework of company policies.

- Lead development and execution of activation programs for the regional key accounts.

- Implement and administer policies, plans, systems, and targets in respect of key accounts.

Main Challenges in this Position (or company/division/BU):

- Execute annual plans for the MTR Product range including value, volume and margin targets in the assigned Modern Trade Key Accounts.

- Coordinate with Modern Trade account teams and customer marketing teams on plans and inputs to maximize sales from the channel Develop and execute annual plans, budgets and KPIs.

- Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility for assigned Key Accounts.

- Coordinate with Regional KAMs and Marketing teams on plans and inputs to maximize sales from the channel.

2. Candidate Profile

Education - MBA

Experience

- 4+ years of Sales and distribution in Modern Trade FMCG, preferably Foods.

- Experience in new launches and building new brands.

- Experience in managing national key accounts.

- Experience in driving BTL activation and marketing. M

Competence/Skills

- In-depth knowledge of FMCG/Foods Industry and MT channel.

- Channel Partner Management skills.

- Good analytical skills.

- Negotiation skills

- Man Management Skills.

- Process orientation.