Deputy Unit Manager - PL - Digital

Campaign Analyst at Bajaj Finserv are responsible for designing digital campaigns with right set of mix

Job role includes identifying right customer & preparing customer persona for targeting

Also, identifying right set of channels to reach out to consumers

Gauging responses from various channels and optimising campaigns in terms of content management & increasing reach


This involves application of user-centered design methods to translate user needs, business objectives, and technology capabilities into world-class user experience for leading companies

Additionally, this role involves leading tracks of work, being the client point of contact, and guiding developers and other designers/ Information Architects in projects


KEY ROLES AND RESPONSIBILITIES

A

CONTENT CREATION AND MANAGEMENT
-Execute the content production and management plan to serve specified business objectives
-Interface with Business, Search Marketing and Analytics
-Support the search marketing team to win search rankings for a large keyword portfolio
-Regularly update oneself with the latest tools, technologies, and trends
-Knowledge on content management for Apps

B

PROCESSES AND CONTENT PERFORMANCE
-Study the global best practices
-Contribute ideas to refine workflow and processes
-Track and analyze content metrics related to production, reach, traffic, consumption, and engagement
-Continuously track content performance (impact on business and RoI)
-Identify opportunities to improve funnel conversion rates through content
-Run content related tests and experiments Required Qualifications and Experience
REQUIRED SKILLS
-A penchant for writing, editing and storytelling
-Understanding of how content can drive business in Apps
-Hands-on experience working on large content marketing programs
-Ability to manage content at scale for multiple channels, devices, and formats especially mid- to long-form articles and short-length videos
-Proven experience in managing a loyal subscriber base
-Mobile-first thinking
-Exposure to using data and analysis to improve content performance
-Comfort with marketing technology platforms
-Excellent agency management skills

APTITUDE
-Passion, stretch and agility
-Stakeholder management and indirect influence
-Ability to manage change and ambiguity
-Quality orientation, eye for detail
-Structured, analytical thinking
-Comfort with numbers
-Bias for execution and outcomes

PAST EXPERIENCE
-2 to 3 years of total experience preferably in a high-growth, digital native company
-Education in mass communication, journalism, media; MBA a plus