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L3CMU
Bajaj Auto
posted 18d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
To develop the influencer strategy across all Bajaj Auto brands and and manage the influencer ecosystem efficiently.
- INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
CMU>Brand Management
Industry Experts, Vendors
Indirect
- JOB REQUIREMENTS
Educational Qualifications
Essential Management || Business Management
Preferred Institution Any Premier Insitute
Desired Qualification Graduate||Any stream/branch
||
Work Exp
Min 3
Max10
Industry Specification
Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG, Social media & talent management agencies
Addnl Requirements
Age
Min 23
Max 30
Need for travel
0
- KEY COMPETENCIES
Technical/Functional
1. Conceptual & Practical understanding of Marketing/Brand Management
2. Deploying successful Brand Campaigns
3. Understanding of digital marketing
4. Understanding of social media platforms
5. Strong Analytical Skills.
6. Understanding of ORM tools & analysis
Behavioural
L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations
5. KEY RESPONSIBILITIES
- Work closely with the brand team to create the right social media & influencer strategy
- Brief and co-work with influencer content creators to curate influencer content
- Identify and build relationships with prominent influencers and thought leaders
- Work closely with different agencies to help execute influencer campaigns
- Manage influencer logistics for key events & first rides
- Provide insights to brand team via social listening & ORM tools
- Stay updated with cultural trends & interest of brand TG
- Track competitor actions & industry innovations in the influencer ecosystem
- Keep abreast of emerging trends, algo changes & technologies in the influencer world
- Analyse influencer metrics & publish monthly reports & dashboards
Employment Type: Full Time, Permanent
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Strict timing
Monday to Saturday
No travel
Day Shift
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