Bajaj Auto - Area Sales Manager (7-9 yrs)

- The Bajaj Group is amongst the top 10 business houses in India.

- Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers manufacturer and three-wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel, and finance.

- The group's flagship company, Bajaj Auto Ltd, is ranked as the leading three and two-wheeler manufacturer and the Bajaj brand is well-known across more than 70 countries.

Job Title: Area Sales Manager.

- Work Location: Kolkata WB, Lucknow UP, Ahmedabad GJ, Bhopal MP, Ranchi JH, Cochin KL.

Job Responsibilities.

Key Competencies:

- Understanding of sales processes.

- Dealership Management.

- Product Knowledge Market Intelligence.

- Competition Tracking.

- Network development.

- Negotiation and Conflict Resolution.

- Sales Training.

- Local Activation.

- BTL activations.

- Marketing.

- Achieving the sales targets through channel partners in the assigned region.

- Increasing the market share for the assigned region by providing strategic directives Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales.

- Updating market developments periodically to facilitate proactive steps to combat competition.

- Analyzing market sales data and customer satisfaction data.

- Drive volume and Market Share growth in all categories sold.

Network Coverage:.

- Identifying the network gaps & identify prospective dealers.

- Managing the business by monitoring each dealership in terms of viability and profitability.

- Identifying new towns for Expansion.

Systems and Processes:.

- Capturing ASM best practices and deploy them horizontally in concerned areas.

- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities.

-Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity.

- Timely entering targets and achievements on internal platform (CDMS).

Manpower:.

- Ensuring adequacy of manpower at channel partners.

- Timely training of the Dealership Sales Manpower.

- BTL/Local Level Marketing - Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction.

- Stock and Working Capital:.

- Managing the funds flow to the dealerships and ensure optimization of working capital.

- Stock planning & correction.

Finance:.

- Manage funds flow to the dealerships by way of coordinating with the Financiers.

- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding.

- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships.

- The above list is not exhaustive and could evolve with changing needs & priorities of the company.