filter salaries All Filters (1)

Clear all

134 B2B Marketing Jobs in Mumbai

Account Based Marketing| 9 To 14 Years | Mumbai

9-14 years

Kolkata, Mumbai

5 vacancies

Account Based Marketing| 9 To 14 Years | Mumbai

Capgemini

posted 7d ago

Job Description

Role & responsibilities

You will be a part of the team responsible for supporting the rollout and implementation of ABM for key Industry accounts in USA. You will work closely with the industry marketing lead and the relevant account heads to develop marketing strategy for the accounts in a select industry sector; help build brand assets & templates, execute plans, events and campaigns including supporting pursuits and help position organization strongly within these accounts.

You will also collaborate with project managers, creative teams, and other members of the cross-functional marketing team to ensure successful delivery of projects with impactful outcomes. This role requires a strong curiosity about the industries you are responsible for, an understanding of industry-specific market trends and the ability to effectively communicate and coordinate with multiple stakeholders across many time zones.


Preferred candidate profile


  • As an Industry focused Account Based Marketing Manager, you play a key role in working with the Clients extended marketing teams to help drive account-based marketing campaigns for Capgemini.
  • Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business.
  • Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.
  • Work with the US Campaign Team, Industry Project Manager and team to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.
  • Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, client microsite creation, offshore event support but not limited to these.
  • Collaborate with offshore production team (design, web, communications, digital) of skilled resources to support ABM efforts of your account.
  • Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.
  • Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.
  • Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
  • Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.
  • Support the creation and promotion of a set of best practices, skills and in-a-box solutions to support account teams.


Specification / Skills / Experience


  • Expert interpersonal, written, and verbal communication skills with a proven ability to articulate complex business in a simple way.
  • Working knowledge of digital marketing.
  • Marcom, creative development.
  • Proficiency in MS Office and experience in marketing tools are an added advantage.



Location:


  • Kolkata/ Mumbai


Employment Type: Full Time, Permanent

Read full job description

Prepare for Marketing roles with real interview advice

What people at Capgemini are saying

Marketing salary at Capgemini

reported by 1 employee with 4 years exp.
Lock Unlock
₹8.3 L/yr - ₹10.6 L/yr
137% more than the average Marketing Salary in India
View more details

Compare Capgemini with

Wipro

3.7
Compare

Accenture

3.8
Compare

Cognizant

3.7
Compare

TCS

3.7
Compare

Infosys

3.6
Compare

Tech Mahindra

3.5
Compare

LTIMindtree

3.8
Compare

Genpact

3.8
Compare

NTT DATA, Inc.

4.0
Compare

IBM

4.0
Compare

Mphasis

3.4
Compare

Deloitte

3.8
Compare

Google

4.4
Compare

Amazon

4.1
Compare

DXC Technology

3.7
Compare

PwC

3.4
Compare

KPMG India

3.5
Compare

Microsoft Corporation

4.0
Compare

Ernst & Young

3.4
Compare

Bosch Global Software Technologies

3.9
Compare

Similar Jobs for you

Marketing Manager at Chapter 247

Indore

5-9 Yrs

₹ 4-8 LPA

Marketing at Netcom Learning

Hyderabad / Secunderabad

10-20 Yrs

₹ 15-25 LPA

Executive Assistant Manager at Flamingo Pharmaceuticals

Mumbai

5-10 Yrs

₹ 5-10 LPA

Marketing at NTT Data

Bangalore / Bengaluru, Uttar pradesh

15-20 Yrs

₹ 5-10 LPA

Marketing at Market Scope

New Delhi

6-10 Yrs

₹ 8-12 LPA

Marketing at IBM India Pvt. Limited

Bangalore / Bengaluru

5-10 Yrs

₹ 7-12 LPA

Quality Manager at Capgemini Technology Services India Limited

Kolkata

9-11 Yrs

₹ 11-13 LPA

Accounts Manager at Learningmate Solutions

Mumbai

10-13 Yrs

₹ 9-15 LPA

Engagement Manager at Capgemini Technology Services India Limited

Kolkata

14-16 Yrs

₹ 16-18 LPA

IP Telephony Engineer at Capgemini Technology Services India Limited

Bangalore / Bengaluru

9-12 Yrs

₹ 11-14 LPA

9-14 Yrs

Kolkata, Mumbai

7d ago·via naukri.com

5-10 Yrs

₹ 10 - 14L/yr

Mumbai

14d ago·via naukri.com

11-15 Yrs

Mumbai

12d ago·via naukri.com

5-8 Yrs

Mumbai

20d ago·via naukri.com

10-20 Yrs

Kolkata, Chennai, Mumbai

3d ago·via naukri.com

Marketing Manager

IRT Digital Analytics Solutions

5-10 Yrs

Noida, Mumbai

7d ago·via naukri.com

1-3 Yrs

₹ 3.5 - 4.75L/yr

Mumbai, Navi Mumbai, Mumbai

15d ago·via naukri.com

6-11 Yrs

Mumbai

30d ago·via naukri.com

5-10 Yrs

Mumbai

15d ago·via naukri.com

4-8 Yrs

Kolkata, Mumbai, New Delhi +4 more

22d ago·via naukri.com
How was your last interview experience?

Recently Viewed

SALARIES

Jspiders

JOBS

Wipro

No Jobs

LIST OF COMPANIES

VOTIKO

Overview

JOBS

VOTIKO

No Jobs

REVIEWS

Jitm Skills

No Reviews

REVIEWS

Jspiders

No Reviews

REVIEWS

Jspiders

No Reviews

REVIEWS

Jspiders

No Reviews

SALARIES

Jitm Skills

No Salaries

How was your last interview experience?
Rate your experience using AmbitionBox
Terrible
Terrible
Poor
Poor
Average
Average
Good
Good
Excellent
Excellent