Analyst, Brand Insights

Brief team/department description:

The Brand Insights team within the Commercial Operations, Analytics, and Insights division at Azurity Pharmaceuticals is responsible for delivering actionable insights to optimize the performance of our product portfolio. By leveraging advanced analytics, market research, competitive intelligence, and cross-functional collaboration, the team supports strategic decision-making to drive revenue growth.

Principle Responsibilities:

This role involves the following key responsibilities:

• Conduct in-depth analyses of Azuritys product performance, leveraging internal sales data and external market insights.
• Develop and maintain dashboards and reports to track Key Performance Indicators (KPIs) and assess Return on Investment (ROI) of sales and marketing investments.
• Collaborate with cross-functional teams, including Marketing, Sales, and Portfolio Management, to align analytics with business objectives.
• Perform competitive analysis to understand market dynamics and positioning of Azuritys products.
• Provide actionable recommendations based on trend analyses and forecasting models to improve brand performance.
• Design and execute ad-hoc analysis to support strategic initiatives, such as new product launches or market expansion opportunities.
• Present findings and insights to senior leadership during quarterly business reviews and other key meetings.
• Monitor brand health metrics, including reach, frequency, and revenue, and identify opportunities for optimization.
• Partner with sales operations team to support advanced data visualizations and integration of artificial intelligence (AI) into decision-making workflows.
• Stay updated on industry trends and innovative tools to enhance analytics capabilities.

Qualifications and Education Requirements

• Bachelors degree in Analytics, Business, Marketing, or a related field (Masters degree preferred).
• 3+ years of experience in a data analysis, market research, and/or brand insights role within the pharmaceutical industry.
• Proficiency in claims/Rx data platforms (e.g., IQVIA, Symphony, MMIT) and data visualization tools (e.g., ThoughtSpot, Power BI), with advanced Excel skills.
• Strong analytical skills with experience in SQL, Python, or other data analysis tools.
• Excellent communication skills, with the ability to translate complex data into actionable insights.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of US pharmaceutical market dynamics and regulatory considerations is a plus.