Azentio - Manager - Marketing Operations (5-8 yrs)

About Azentio:

- Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions.

- Azentio Software providesmission critical, vertical-specific software products for customersin banking, financial servicesand insurance verticalsand includes key products such as KASTLE- (Universal Lending), AMLOCK- (Anti-Money Laundering & Compliance software suite), PREMIA- Astra (Core Insurancesoftware), ORION- (Enterprise Resource Planning software) and MFUND Plus- (Asset Management platform).

- Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employeesacross offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

- Azentio offers a comprehensive range of products - serving core operations to modern digital needs - for thefinancial services industry.

- Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management.

- In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.

- At Azentio, we believe that growth is a continuous journey.

- We believe that each step of this journey must betaken by committing to excellence excellence in our products, our services, our ideas, and ourpeople.

- Job Title : Marketing Operations Manager.

- Department: GTM Operations.

- Years of Experience: 5 + years Location: Bangalore.

Role Summary:

- The Manager-Marketing operations will role into the Central Sales Operations team at Azentio and would work towards driving operational excellence across Azentio's GTM Org.

- The role would partner closely with Marketing and other cross functional teams to leverage process , tools & analytics to unlock revenue growth.

- Key responsibilities include overseeing marketing automation, campaign management, and developing performance metrics that deliver actionable insights to leadership.

- The position also plays a crucial role in change management, ensuring the effective adoption of new tools, processes, and strategies across marketing & sales teams.

What we are looking for:

- Address key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis,and forecasting acrossall marketing strategies, including self-serve, channel,and sales-led efforts for new customer acquisition and growth.

- Provide analytics reports and dashboards using a marketing automation platform(Hubspot/Marketo/Pardot etc) and third-party BI tools.

- Orchestrate campaigns in Marketing Automation, including the setupand back-end workflows necessary to effectively launch and measure marketing activities.

- Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.

- Improve, monitor,and maintain contactand account data quality, ensuringaccuracy and minimizing flawed or incomplete data.

- Establish, maintain,and enhance scalableprocesses across systemsto ensure best practices, enablingthe marketing team to performoptimally in their respective roles.

- Design/Execute/Manage integration betweenSalesforce and the marketing automation tool while ensuringdata accuracy/availability and transparency.

- Oversee customerlifecycle management.

- Manage the sales processeffectively.

Preferred Skills:

- Over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment.

- Extensive knowledgeof marketing automation platforms(Hubspot/marketo/pardot etc), including the integration of third-party tools andAPIs to enhance marketing automation.

- Proficiency in marketing methodologies such as automation, account-based marketing, campaignmanagement, and lead nurturing.

- Exceptional analytical and problem-solving skills,with a strong ability to analyze and visualize data in Excel,HubSpot, and BI tools.

- In-depth understanding of the customerjourney, with additional experience in data augmentation, lead routing, and lead scoringbeing a plus.

- Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demand base, and Google Analytics.