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Axis Max Life Insurance
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29 Axis Max Life Insurance Jobs in Gurgaon / Gurugram
Chief Manager - Sales Promotion
5-10 years
Gurgaon / Gurugram
1 vacancy
Chief Manager - Sales Promotion
Axis Max Life Insurance
posted 16hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Sales Promotion Strategy Development
- Design and develop comprehensive sales promotion strategies to boost the company s sales performance and market share.
- Align promotional activities with overall business goals, product offerings, and target customer segments.
- Stay updated on market trends, competitor promotions, and consumer behavior to adjust promotional strategies accordingly.
- Campaign Planning and Execution
- Lead the planning, coordination, and execution of promotional campaigns, ensuring they meet timelines, budgets, and objectives.
- Collaborate with the creative, marketing, and product teams to create promotional materials, advertisements, and content.
- Implement promotions across various platforms, including retail, online, and B2B channels.
- Collaboration with Sales Teams
- Work closely with the sales team to align sales promotional activities with their strategies and targets.
- Provide sales teams with the necessary promotional tools and materials to support their efforts and maximize sales.
- Conduct training sessions for sales teams on the benefits and features of the ongoing sales promotions.
- Market Research and Consumer Insights
- Conduct market research and gather customer insights to identify opportunities for effective promotional offers.
- Analyze customer data and sales performance to refine and optimize promotional strategies.
- Monitor consumer preferences and feedback to ensure promotions meet customer needs.
- Budget Management
- Manage the budget for sales promotions, ensuring that resources are allocated effectively and promotions are cost-efficient.
- Track the performance of promotional campaigns and ensure ROI is measured and optimized.
- Tracking and Reporting
- Monitor the performance of promotional campaigns and report results to senior management.
- Analyze key performance indicators (KPIs) such as sales growth, customer engagement, and ROI, and adjust strategies accordingly.
- Provide regular updates on promotional performance, including success rates and areas for improvement.
- Brand Alignment and Consistency
- Ensure all promotional activities are in line with the company s brand image, values, and messaging.
- Maintain consistency in the company s promotional efforts across all customer touchpoints and sales channels.
- Stakeholder Management
- Build and maintain relationships with external partners, including vendors, distributors, and agencies, to support promotional activities.
- Work closely with internal teams (sales, marketing, finance, etc.) to ensure alignment and coordination across the organization.
- Innovation and Trend Monitoring
- Explore new trends in sales promotions, including digital and influencer marketing, to continuously enhance the company s promotional efforts.
- Encourage creative thinking and new ideas within the team to stay ahead of the competition.
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- Strong knowledge of sales promotion strategies, tools, and techniques.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Strong analytical and problem-solving skills, with the ability to track and evaluate performance metrics.
- Exceptional communication and negotiation skills to collaborate with internal teams and external partners.
- Proficiency in marketing and analytics tools, as well as Microsoft Office Suite.
- External EDM
- Internal Channel Head, Cross-functional teams
Employment Type: Full Time, Permanent
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Axis Max Life Insurance Benefits
Job Training 
Soft Skill Training 
Health Insurance 
Work From Home 
Team Outings 
Compare Axis Max Life Insurance with
ICICI Prudential Life Insurance
HDFC Life
SBI Life Insurance Company
Bajaj Allianz Life Insurance
Kotak Mahindara Life Insurance
Reliance Nippon Life Insurance
Tata AIA Life Insurance
Aditya Birla Sun Life Insurance
PNB MetLife
Life Insurance Corporation of India
ICICI Lombard General Insurance Company
HDFC Ergo General Insurance
Bajaj Allianz General Insurance
Cholamandalam MS General Insurance
Gallagher
Star Health & Allied Insurance
SBI General Insurance
Star Union Dai-ichi Life Insurance
MetLife
Shriram Life Insurance
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