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1 Axis Communications Job
Marketing Specialist (Channel Marketing), India SAARC
10-15 years
Bangalore / Bengaluru
1 vacancy
Marketing Specialist (Channel Marketing), India SAARC
Axis Communications
posted 7d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Work with our channel partner organization to develop a program for go-to-market through distributors and partners
- Ensure a balance between co-marketing activities with partners and end customers
- Tailor partner communications strategy to the region through newsletters, onboarding content and local website content
DEMAND GENERATION
- Work with the Marketing Manager, SAP and APAC Marketing team to roll out relevant segment-specific campaigns in your region
- Provide regional feedback and insights to APAC Marketing team for campaign planning
- Measure lead generation and conversion in key segments
EVENTS (ONLINE & OFFLINE)
- Ensure Axis brand experience and solution messaging is represented at key industry events and Axis own organic events such as customer conferences.
- Plan the annual calendar of internal, channel, and partner events
AXIS EXPERIENCE CENTRE (AEC)
- Rollout and manage the AEC marketing program
- Leverage AEC as a brand experience touchpoint to generate and influence leads from distributors, partners, technology integration partners, end customers, and press.
- Evaluate AEC utilization and recommend experience enhancements.
AXIS COMMUNICATIONS ACADEMY
- Manage Academy & Learning Modules for India SAARC countries, both classroom and virtual.
- Market the course curriculum and position the Axis Academy as an aspirational learning platform
- Collaborate with regional trainers to monitor training material effectiveness.
- Contribute insights for course roadmap development
- Degree in marketing or related field
- At least 10 years of experience in marketing (preferably B2B)
- Proficiency in Microsoft Office Suite, marketing automation, and CRM platforms (e.g. Salesforce, Pardot, Marketo, Eloqua)
- Fluent written and spoken English; knowledge of regional languages is a plus
- Multi-faceted experience across marketing disciplines preferred
- Understanding of common technology subjects preferred
- Excellent organizational skills with ability to manage multiple marketing priorities
- Strong project leadership skills persuasive and able to influence team members
- Flexible team player who builds rapport and adapts to change
- Self-motivated professional who thrives in an open, transparent work culture
- Open-minded with eagerness to learn
Employment Type: Full Time, Permanent
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What Axis Communications employees are saying about work life
based on 11 employees
Flexible timing
Monday to Friday
International travel
Day Shift
Axis Communications Benefits
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Marketing Specialist (Channel Marketing), India SAARC
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