Market Development Manager - Digital Solutions

ABOUT THE ROLE:

The Market Development Manager- Digital Solutions will be responsible for driving top line growth and achieving sales and business development goals by creating market opportunities for end to end solutions for Avery Dennison digital solutions portfolio which includes RFID tags, Hardware products, Software applications enabling supply chain traceability, consumer engagement, sustainability solutions for Various segments in India(primarily Retail, Logistics, Automotive, Food). The primary focus will be on RFID solutions for end to end use cases across factories(source tagging, Warehouse and store) in target industries. You will work closely with the global RFID market development, Product Development, and business teams to identify and evaluate opportunities that convert to new or incremental sales.

YOUR RESPONSIBILITIES WILL INCLUDE:

• Lead and own responsibility for execution and sales results for Avery Dennison Digital Solutions portfolio (RFID labels + Hardware+ Software+ Services) in across industries in India

• Own responsibility for lead generation and maintaining a robust sales pipeline to meet sales targets.

• Identify and develop long-term strategic business opportunities in digital solutions space leading to successful commercialization, while also leveraging Avery Dennison s intelligent label product portfolio and wide range of digital ecosystem partners.

• Develop and maintain working relationships with solutions stakeholders at the customers organization.

• Act as a business innovation lead for customers and prospects strategic digital identity initiatives such as supply chain traceability solutions and digital consumer engagement solutions in the Apparel Industry in India.

• Develop trusting and deep business relationships with key decision makers for solutions business at the customer s organizations as a proponent of using digital identity for supply chain transformation.

• Work with prospective customers to identify unmet needs, and present compelling solutions to the problems.

• Communicate and link key value propositions and differentiators to customers with Avery Dennison Digital solutions portfolio.

• Initiate, determine, and present ROI business case analysis for new opportunities & pilot programs.

• Craft customized go-to-market strategies for the assigned market and individual customers.

• Craft custom pricing and commercial models as per opportunity - opex, recurring etc

• Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends.

• Build a positive relationship with key influencers and foster healthy ecosystem partner communities.

• Collaborate with other Avery Dennison business units and external partners to identify and evaluate opportunities for generating leads for digital solutions portfolio.

• Drive customer meetings, including the creation of presentation materials, setting up and driving solution demos (including digital triggers, hardware, reader and software).

• Identify, assess, develop and manage new programs and new business opportunities leading to successful commercialization efforts.

• Surface new use cases, product applications and solutions to development teams

• Collect and prioritize product and technical feedback with product and engineering teams

• Explore technologies that could complement our offerings as part of a thought-leadership effort

• Chair and drive Cross functional BU virtual team to drive entrepreneurial speed and flexibility with global consistency on the following functions for new digital solutions:

  • Pipeline development and management

  • Creation and presentation of specific solution proposals

  • Solution understanding and education

  • Voice of the customer feedback to innovation

  • New use case creation and vetting

  • Enable accurate and speedy development and deployment

  • Define long term roadmap to win -G2M, portfolio, cross BU integration/collaboration,