Avalara - Senior UX Writer - User-Centered Content (8-12 yrs)

About the Role :

We are seeking a seasoned Sr. UX Writer with 7+ years of experience in Content Design and UX Writing to join our dynamic Product Experience team. In this role, you will craft user-focused, high-impact product content and shape the voice of Avalara's user interfaces. You will collaborate closely with cross-functional teams to ensure content is clear, accessible, and aligned with business objectives while mentoring junior writers and driving strategic content initiatives.

What You'll Do :

- Collaborate with Product Managers, Designers, and Engineers to define and deliver a consistent content strategy across user interfaces.

- Develop user-focused microcopy, error messages, onboarding flows, and tooltips that enhance the user experience and align with Avalaras brand voice and tone.

- Conduct user research, usability testing, and A/B testing to ensure content effectiveness and alignment with user needs.

- Audit and optimize existing content for consistency, accessibility, and usability, ensuring compliance with WCAG 2.1 AA standards.

- Lead the creation and maintenance of style guides, content templates, and governance processes to ensure scalable, high-quality content.

- Champion Content Design best practices, fostering a culture of excellence and collaboration within the team.

- Partner with cross-functional stakeholders to identify content gaps and propose innovative solutions to enhance the end-to-end user journey.

What Your Responsibilities Will Be :

Leadership and Strategic Input :

- Act as a subject matter expert for Content Design and UX Writing, driving alignment with Avalaras strategic goals.

- Mentor and guide junior writers, ensuring the team delivers cohesive, impactful content.

- Partner with design, research, and support teams to develop a content strategy, including what type of content customers need at each stage of their interaction with our products

- Advocate for user-centered design principles and the role of content in shaping exceptional product experiences.

- Support the development and implementation of efficient and effective content-development processes.

Content Creation and Optimization :

- Write and refine microcopy, user flows, and in-product guidance to simplify complex workflows and reduce cognitive load.

- Collaborate with designers to prototype and iterate on content solutions that improve usability and accessibility.

- Regularly review and update content to reflect product changes, maintaining version control and clear documentation.

Cross-Functional Collaboration :

- Partner with User Researchers to gather insights and data-driven feedback on content effectiveness.

- Work with Engineering teams to ensure technical feasibility and seamless implementation of content solutions.

- Coordinate with Localization teams to support content translation and ensure consistency across global markets.

Content Governance and Standards :

- Establish and maintain content standards, style guides, and best practices for Content Design.

- Utilize analytics and user feedback to measure content performance and iterate for continuous improvement.

What You'll Need to be Successful :

- You have demonstrated expertise in creating impactful, user-centered content for complex, enterprise-level products.

- Be prepared to share examples of your work, including how your content improved usability and contributed to business goals.

- 7+ years of experience in Technical Writing, UX Writing, or Content Design for software products or SaaS platforms.

- Strong understanding of user experience principles and how content influences design and usability.

- Exceptional writing and editing skills, with a keen eye for detail, clarity, and tone.

- Experience conducting user research or usability testing to inform content strategies.

- Knowledge of accessibility standards (e.g., WCAG 2.1) and best practices for inclusive content.

- Proficiency with content management tools, design software (e.g., Figma), and analytics platforms.

- Strong collaboration and communication skills, with experience working in global, cross-functional teams.

- Ability to manage multiple projects and prioritize effectively in a fast-paced environment.