Branch Manager (BM)

Role & responsibilities

Financial Responsibilities: Devise action plan for the Branch and ensure that Liability business (Book size of CASA, yield, fee based income and Business quality) targets for the Branch is met. Effectively manages the sales and service environment of the branch. Actively identifies and establishes the business relationship with retail customers. Strategize sales direction for cross selling and sales planning for the area of function. Monitor and improve sales productivity. Responsible for organizing various sales campaign / promotions in the area of function. Achieving Business targets on book size, yield, fee-based income and customer quality for the functional area. Leading the team of the branch to achieve the profit targets. Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged.

Non Financial Responsibilities: Coordinate with BOSM and Team Leaders for developing Business. Customer centric approach and deepening the customer relationships. Supervise the day to day functions of the branch including vault, drawer and ATM balancing. Overseeing teller and customer service duties, assisting with customers transactions.

Operations: Provide guidance and support for new product launches. Ensure Business Turn Around Time (TAT) superior to competition inline with the standards laid down for the Bank. Monitoring and controlling cost of acquisition of local Sales Channel/ FOS, Branch expenditures, Manage Branch Administration. Ensure ethical practices in acquisition and servicing. Monitor performance of branch on a weekly basis viz. in terms of business targets achieved. Responsible for efficient operations, customer service and marketing for all retail banking products. Develop alternative channels for CASA business sourcing. Proactively seeks solutions that benefit the customer and the bank.

People Management: Manpower planning for branch staff and performance appraisal. Improve efficiency and productivity of Staff, Turn-Around-Time, etc. of the Branch. Ensure full team is committed and customer focused in their approach. Achieve high employee satisfaction and retention of good performers and manage attritions through motivation and job satisfaction. Identify and carry out all actions/ activities related to business growth. Train the Branch staff at periodic intervals in new products, features and competition. Assist in devising and implementing a customer acquisition and retention programme.

Compliance & Risk Responsibilities: Adhere to regulatory compliance and bank's policies and procedures, bank's code of conduct and ensure to comply all. Taking the responsibility of bank's information - No third party info disclosure, verbal, written, soft copy, mail any way. Address critical issues and potential conflicts in a candid and timely manner.

Preferred candidate profile

Total experience: Candidates must possess a minimum of 8 to 10 years of professional experience, including a minimum of 2 years in a Branch Manager role, with the additional stipulation that the candidate must have worked locally within the same city

Preferred 1-month joiners