Ather Energy - Brand Manager (8-10 yrs)

You'll be our: Brand Manager

You'll be based at: Corporate office, Bangalore (IBC Knowledge Park)

You'll be aligned with: Head of Marketing

You'll be joining our: Brand Marketing Team

What you'll do at Ather:

- Conceptualize and execute campaigns for products and services

- Strengthen brand positioning, build brand salience & aspiration

- Build brand equity via innovative campaigns & projects

- Mine for actionable consumer insights

- Oversee end-to-end execution of campaigns

- Collaborate with Creative, Insights , PR, Media, Event, Program, Product and Sales teams

- Formulate and execute GTM strategy for Service Marketing, International Marketing and Allied products to drive business goals

- Manage brand alliances & associations

- Create pipeline of content & ideas with relevant 3rd parties

- Scout for sponsorship & association opportunities; events, films, shows, sports & more

- Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online

Here's what we're looking for:

- Strong understanding of brand and marketing fundamentals

- Hands-on experience in handling integrated campaigns across different product lines

- Knack of picking customer insights through data, interactions and observations

- Excellent cross functional working capabilities to ideate, align and work in a fast paced environment

- Strong brief-writing and execution skills

- Advanced agency-handling and partner-relationship management

- Moderate to advanced understanding of media planning and setting KPIs: Online & Offline

- Trade & sales understanding

- Openness to travel every month

What you bring to Ather:

- An MBA degree in marketing stream from tier 1/2 institutes

- Experience of 8-10 years in Marketing preferably from automotive industry