DGM- Marketing

Key Responsibilities:

• Strategic Marketing Planning:
  
• Develop and execute comprehensive marketing strategies for the construction chemicals product line to enhance brand visibility and drive business growth.
• Analyze market trends, competitor strategies, and customer needs to identify new business opportunities and market segments.
• Create and implement short-term and long-term marketing goals and KPIs.
• Product Portfolio Management:
  
• Oversee the management and development of the product portfolio, ensuring alignment with market demand and technological advancements in construction chemicals.
• Collaborate with R&D and product development teams to launch new products and improve existing ones.
• Market Analysis and Research:
  
• Conduct market research and competitor analysis to identify emerging trends, customer needs, and potential areas for product innovation.
• Monitor and assess the effectiveness of marketing campaigns and adjust strategies as necessary to achieve goals.
• Brand Management:
  
• Lead the companys brand positioning efforts and ensure consistent messaging across all marketing channels (online, offline, trade shows, etc.).
• Oversee the creation of marketing content including brochures, technical data sheets, website content, and promotional materials.
• Sales Support & Channel Management:
  
• Support the sales team by providing necessary marketing collateral, sales training, and market insights to help close deals and increase customer engagement.
• Develop relationships with key distributors, contractors, and dealers to strengthen the supply chain and expand the market footprint.
• Digital Marketing & Social Media:
  
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email campaigns, and website management.
• Optimize online presence to generate leads and enhance customer engagement in the digital space.
• Budget Management:
  
• Prepare and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Monitor marketing spend and track performance against set budgets.
• Team Leadership & Collaboration:
  
• Lead and mentor the marketing team, providing guidance on best practices, goal setting, and career development.
• Work closely with cross-functional teams (Sales, R&D, Production, etc.) to ensure marketing strategies align with business objectives.

Skills & Qualifications:

• Education:
  
• Bachelors degree in Marketing, Business Administration, or a related field.
• MBA in Marketing or equivalent is preferred.
• Experience:
  
• Minimum 12-15 years of experience in marketing, with at least 5 years in a managerial role within the construction chemicals or related industry.
• Strong understanding of the construction chemicals market, including key players, product categories, and customer needs.
• Proven track record of successfully managing marketing campaigns, brand building, and business growth.
• Technical Skills:
  
• Expertise in digital marketing, social media platforms, and content marketing.
• Proficiency in MS Office Suite (Excel, PowerPoint, Word) and marketing analytics tools.
• Knowledge of SEO, SEM, and CRM tools is a plus.
• Soft Skills:
  
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and problem-solving capabilities.
• Ability to work independently and take ownership of projects.
• Personal Attributes:
  
• Strategic thinker with an innovative mindset.
• Results-driven with a strong focus on achieving sales and business objectives.
• Self-motivated, detail-oriented, and organized.

Desired Experience:

• Experience in a B2B marketing environment, particularly in industrial or construction-related sectors, will be an advantage.
• Knowledge of Indian market dynamics, including regional sales trends, customer behavior, and regulatory compliance.

Working Conditions:

• Full-time, based in Surat, Gujarat.
• Travel within Gujarat and other regions as required for client meetings, events, and marketing campaigns.

can WhatsApp- 7861874358