Astral - Regional Sales Manager (8-15 yrs)

Job Description:

Sales Planning & Drive Execution:

- Drive identified initiatives in the Zone to achieve the overall Sales Objectives.

- Identify & effectively implement major and key initiative at Zonal level in the areas of Market Development, Distribution expansion & Sales Operations.

- Identify the critical grey areas of the Zone affecting sales & take remedial informed actions.

- Continuously monitor market movement and sales matrix status.

- Weave strategy to avail uninterrupted sales for the financial year and breakdown into monthly sales plan to achieve the business objectives of the assigned Zones.

- Prepare contingency plan for mitigating situation based on long term relationships with key customers/distributors.

Market development:

- Carry out intensive surprise visit to interact with employees, distributors and end-users.

- Ensure to collect feedback on all aspects of the business including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes etc.

- Identify success stories and replicate in other parts of the zone. Ensure to share with leadership team and HO for replication in other parts of India.

People & Process Management:

- Provide technical insights and decisions to HR Team for recruitment of Mid-Managers Team.

- Ensure to provide required coaching and directions to team to enable performance.

- Monitor team performance, progress and identify poor performance and related hindrances.

- Mentor poor performance to overcome hindrances area-wise and exercise coaching for performance improvement.

- Identify high performers and communicate to influence and accelerate performance and optimum utilization of available potential of team.

- Develop nurture and retain pool of key talent in assigned Zone.

Inventory Management & Receivables Control 16. Regularly monitor inventory pile up in slow- & non-moving SKUs, take remedial actions.

- Intervene to drive collection of receivables in case of exceptions.

- Ensure implementation of commercial policy.

User/Influencer/Distributor Management:

- Drive key distributor programs.

- Periodically engage with end user/influencer panels for seeking feedback and suggestions.

Demand Generation:

- Provide inputs to HO on important objectives to be achieved through Market Development activities.

- Design of Market Development activities.

- Work with Regional Market Development Manager to make Annual and Quarterly plan for market development activities.

- Periodically attend market development activities/meets and give guidance to ASM for improving effectiveness and give feedback to HO on any support required such as application videos.

Product/Scheme & Competition:

Accountable for:

- Product Launch

- Scheme Design (in consultation with NSM/President Marketing) and feedback on effectiveness of schemes.

- Development and implementation of competition fighting strategy in consultation with NSM/President Marketing/ HO.

Other Supporting Role:

- Co-ordinate with NSM or preparing annual budget and business plan for the assigned zone.

- Give inputs to Category Heads on Zone specific requirements in scheme designs.

- Co-ordinate with Category Heads for execution of field marketing activities in regions.