Oxane Partners - Associate - Content & Branding (4-6 yrs)

The position is a content and branding role reporting to AVP - Marketing. In this position, you'll be responsible for supporting and executing content and other marketing campaigns for the firm.

Key Responsibilities:

Content Marketing:

- Support content creation and distribution to promote the firm's products and services

- Lead and support the development of thought leadership articles, blogs, whitepapers, case studies, newsletters, and other marketing collateral. Optimize and repurpose content for various marketing channels

- Collaborate with cross-functional teams to generate ideas and create content

- Manage the design and creative process for marketing materials, ensuring engaging and consistent branding

- Measure the impact of content marketing initiatives and optimize future efforts

Brand Building and Client Engagement:

- Support initiatives to enhance brand recognition with industry bodies, media, and analyst relations firms

- Support branding-building activities including industry awards, earned media opportunities

- Ensure consistent branding and messaging across all marketing collateral.

- Align firm-wide branding and communications efforts

- Manage client engagement activities, including communications, feedback, annual client forums, events, and content for upselling and nurturing

Research and Market Intelligence:

- Track industry trends, competitor activities, and content marketing best practices to build domain expertise and inform marketing initiatives

- Curate relevant industry news and insights from relevant media outlets to stay informed and inspire new content ideas

- Gather intelligence on emerging themes to support the development of thought leadership materials

Required Experience/Skill Set:

The desired candidate should have a minimum of 4 years of B2B marketing experience in a fast-paced environment

- 4 years of marketing experience with a focus on content marketing preferably in technology marketing/consulting / financial services / Big 4

- Master's degree in communication, Media Studies, English, Public Relations, Marketing, or related field

- Impeccable English communication skills, both written and oral

- Skilful in writing clear, concise, and grammatically correct copy with strong conversion-oriented copywriting skills

- Creative ideas for design

- Stellar teamwork, interpersonal, and collaboration skills with the ability to work in an entrepreneurial fast-growing environment

- Experience working with multiple business teams to accomplish marketing objectives

- Relevant certifications/courses in copywriting, creative writing etc. will be good to have