HoiChoi - Marketing Manager (4-6 yrs)

About Us:

- We are an on-demand video streaming entertainment platform for Bengalis worldwide.

- With an array of exciting Content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment.

Role:

- As a Marketing Manager, you will spearhead creative and strategic marketing initiatives, driving impactful campaigns that resonate with audiences and elevate the brand's presence.

What You'll Do:

- Develop and execute innovative marketing strategies to promote our content, creating campaigns that resonate with audiences and stand out in a competitive landscape.

- Drive out-of-the-box digital campaigns that creatively integrate storytelling and leverage insights and trends to connect with audiences, highlighting the unique appeal of hoichoi's content.

- Build targeted strategies to engage specific audience segments, driving both viewer interaction and subscriber growth.

- Track and analyze campaign performance, making data-driven optimizations to improve impact and ROI.

- Collaborate with cross-functional teams to deliver cohesive and impactful marketing initiatives.

What Makes You a Great Fit?

- You have 4-6 years of experience in marketing, preferably in media, entertainment, OTT, agency, or relevant industries.

- You're brimming with ideas and know how to turn them into actionable campaigns.

- You have experience collaborating with creative teams on campaign development, with a good understanding of creative copywriting.

- You are proficient in Bengali and have a solid understanding of the Bengali entertainment landscape, enabling you to connect authentically with our target audience.

- This role will be based in Kolkata.