Associate Director - Trade Marketing

Primary Purpose: Deliver National Brand health, volume and share through development and implementation of commercial strategies and initiatives across the portfolio

Role & responsibilities

Commercial Strategy: Define the commercial strategy for Trade Marketing

• Work closely with the Hub & Regional sales team to plan and deliver on ABI Commercial strategy
• Analyze category, consumer and shopper data to optimize plans to deliver volume, share and brand health KPIs

Planning & Execution:

• Develop, execute and track the programs across Consumer promotions, Visibility & Trade Programs
• Develop plans for all integrated campaigns which includes establishing go-to-market plans for campaigns ranging from global moments to cultural events to genre specific campaigns
• Manage commercial agencies to develop and execute all integrated Campaigns & local tactical activations
• Work with the global team to ensure Indian interests are being met while still ensuring alignment with the Global direction

Financial Discipline: Ensure timely budget management is undertaken

Ensure optimal resource allocation and track programs v/s ROI delivered across sales regions

Compliance: Brand compliance to government and industry regulations are met

Business Reporting:

• Monthly Competitor & Customer Information that is relevant and actionable for our business
• Monthly Business Performance Scorecard and Monthly Focus Agenda/New Initiative Performance Report

Preferred candidate profile

Education and/ or specific experience:

• Post -Graduation (MBA from a reputed B-School) with atleast 10 years experience
• Experience of working in FMCG Sales & Trade Marketing roles preferably in the alco-bev sector.
• Proven leader that inspires teams to deliver on key business objectives
• Experience defining the commercial strategy for a global brand & leading the execution across multiple consumer touch points

Skills and/or knowledge:

• Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.
• Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization
• Ability to continuously re-prioritize & adapt to change & effective at managing change
• Strong analytical skills, ability to distill insights & propose relevant recommendations.
• Driven leader who approaches things with a sense of urgency and Able to handle ambiguity with grace

Quench your thirst for success. Come, accept the challenge!