Digital Marketing Strategist - Robotics & Automation Firm (3-8 yrs)

About the role :

We are seeking a skilled Digital Marketing Strategist to develop and implement a dynamic digital marketing approach that builds a distinct brand identity and fosters engagement with our audience. This role emphasizes creating "digital habits" among our target audience, positioning us uniquely in a crowded online space.

Key Responsibilities:

- Channel Strategy & Content Mapping: Identify key stakeholders, map digital channels, and develop targeted content strategies. Plan viewer journeys to ensure a seamless content experience.

- Cross-Channel Content Integration: Adapt and optimize content across multiple channels to nurture audience engagement.

- Campaign Design & Execution: Create and run strategic campaigns for branding, recruitment, and product visibility.

- Brand Perception Management: Shape brand perception by communicating our culture and values across platforms, enhancing visibility and recognition.

- Analytics & Insights: Analyze audience demographics, engagement trends, and traffic patterns to refine strategies and optimize channel use.

- Collaboration & Vendor Management: Work with PR, visual design, and platform partners to enhance digital marketing efforts, streamline workflows, and ensure brand consistency.

What We're Looking For:

- Critical & System Thinking: Ability to identify core issues and devise strategies based on a deep understanding of audience needs and behaviors.

- Behavioral Insight: Proficiency in tailoring communication and solutions based on audience psychology.

- Adaptability in a Start-Up Environment: Comfort with rapid change, context switching, and evolving needs in a growth-oriented, multi-disciplinary setting.

Career Progression:

This role is designed to be foundational, with potential growth into specialized fields such as Digital Marketing Strategy, Branding, Public Relations, and beyond, offering diverse career paths as the organization expands. Apply today to become part of a team where your contributions will shape the future of digital marketing and brand strategy.