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Performance Marketing Specialist
Arting Digital
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Strategy Development: Create and execute performance marketing strategies across various digital
channels, including paid search, social media, display advertising, and affiliate marketing.
Campaign Management: Oversee end-to-end campaign management, from planning and execution to
monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing
objectives.
Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide
actionable insights and recommendations to enhance campaign effectiveness and ROI.
Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize
spend based on performance metrics and strategic priorities.
Cross-Functional Collaboration: Work closely with the creative, content, and product teams to develop
and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall
strategy.
A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing
strategies and tactics. Use results to drive continuous improvement.
Market Research: Stay up-to-date with industry trends, emerging technologies, and competitive
landscape. Apply insights to refine marketing strategies and maintain a competitive edge.
Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics,
achievements, and areas for improvement
Skills:
Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads
Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.
Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make
data-driven decisions.
Project Management: Excellent organizational and project management skills. Ability to handle multiple
projects simultaneously and meet deadlines.
Communication: Outstanding written and verbal communication skills. Ability to present complex
information clearly and effectively to various audiences
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
Arting Digital Benefits
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