Performance Marketing Manager

We are seeking an experienced Performance Marketing Manager with a minimum of 4 years of experience, including at least 2 years working with a Direct-to-Consumer (D2C) brand. The ideal candidate will have in-depth knowledge of Meta (Facebook and Instagram) and Google Ads, along with a basic understanding of SEO and affiliate marketing. This role requires expertise in creating, running, and monitoring performance campaigns to maximize ROI and drive growth.

• Campaign Management: Create, run, and monitor performance marketing campaigns on Meta and Google Ads to drive traffic, engagement, and conversions.
  
• Strategy Development: Develop and implement performance marketing strategies to meet business goals and objectives.
  Performance Analysis: Analyse campaign performance data to optimize and improve ROI, providing insights and recommendations for continuous improvement.
• SEO and Affiliate Marketing: Utilize basic knowledge of SEO to enhance campaign effectiveness and collaborate on affiliate marketing initiatives.
  
• Budget Management: Manage and allocate budgets effectively to maximize the impact of marketing spend.
  
• A/B Testing: conduct A/B testing to optimize ad creatives, copy,and targeting strategies.
  
• Reporting: Generate detailed performance reports and present findings to stakeholders, highlighting key metrics and insights.
  
• Market Research: Stay updated on industry trends, competitor activities, and emerging platforms to identify new opportunities.
  
• Cross-Functional Collaboration: Work closely with the creative, content, and ecommerce teams to ensure cohesive and effective marketing efforts.
  

• Minimum 4 years of experience in performance marketing.
  
• At least 2 years of experience working with a D2C brand.
  
• In-depth knowledge of Meta (Facebook and Instagram) and Google Ads.
  
• Basic understanding of SEO and affiliate marketing.
  
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
  
• Proven track record of managing and optimising performance campaigns.
  
• Excellent communication skills and the ability to present data and insights clearly.
  
• Ability to work independently and manage multiple projects simultaneously.
  
• Proficiency in using marketing tools and software for campaign management and analysis.