Manager - Digital & Performance Marketing

Key Responsibilities

• Strategy Development: Develop and execute digital marketing strategies to drive brand awareness, customer acquisition, and retention.
• Campaign Management: Plan, implement, and optimize digital marketing campaigns across various channels including Google Ads, social media, email, and display advertising.
• SEO and Content Marketing: Optimize website content for search engines, manage content creation, and ensure alignment with SEO best practices.
• Analytics and Reporting: Monitor, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvement.
• Budget Management: Manage and allocate digital marketing budgets to maximize ROI.
• Collaboration: Work closely with cross-functional teams including creative, sales, and IT to ensure cohesive and effective marketing efforts.
• Performance Optimization: Implement A/B testing, conversion rate optimization, and other techniques to enhance campaign performance.
• Market Research: Stay updated with the latest trends, technologies, and best practices in digital marketing.