Digital Marketing Executive

Job Summary:

We are looking for a creative and detail-oriented Digital Marketing Executive to support our marketing efforts under the guidance of the Marketing Manager. This role will focus on executing digital campaigns, managing social media channels, optimizing SEO/SEM strategies, and analyzing digital performance metrics. The ideal candidate should have hands-on experience in digital marketing tactics and a passion for driving online engagement and lead generation.

Key Responsibilities:

1. Digital Campaign Execution: Implement digital marketing campaigns across multiple channels, including social media, email, website, and paid advertising.

2. SEO & SEM Management: Optimize website content and landing pages for search engines, manage pay-per-click (PPC) campaigns, and track keyword performance.

3. Social Media Management: Manage and grow social media accounts by creating, scheduling, and analyzing content to improve engagement and brand visibility.

4. Content Creation: Assist in developing high-quality digital content, including blogs, social media posts, email campaigns, and website updates.

5. Lead Generation Support: Help manage lead capture forms, landing pages, and CRM integration to support inbound marketing initiatives.

6. Analytics & Reporting: Monitor and report on the performance of digital campaigns using tools like Google Analytics. Use data insights to optimize campaigns and achieve KPIs.

7. Collaboration: Work closely with the Marketing Manager, freelancers, and other cross-functional teams to ensure consistency in digital messaging and brand representation.

8. Email Marketing: Assist in designing and deploying email campaigns, optimizing for deliverability and engagement.

9. Event Promotion: Support the promotion of webinars, trade shows, and product launches through digital channels.

10. Brand Management: Ensure adherence to brand guidelines across all digital touchpoints.

Qualifications:

• Bachelors degree in Marketing, Digital Media, or a related field.
• 2+ years of experience in digital marketing with proven experience in SEO, SEM, social media management, and content creation.
• Strong understanding of digital marketing channels and tools (e.g., Google Ads, Facebook Ads, Google Analytics).
• Experience with email marketing platforms and CRM systems.
• Excellent content creation and copywriting skills.
• Data-driven mindset with a focus on performance optimization and ROI.
• Strong organizational and communication skills with attention to details.