Digital Marketing Manager

Key Responsibilities:

• Strategic Planning:
• Develop and implement a comprehensive digital marketing strategy that aligns with the companys overall business goals, focusing on customer acquisition, lead generation, and brand awareness. 
• Oversee social media strategy, ensuring consistent brand messaging, audience engagement, and growth across platforms.
• Content Strategy & Campaign Leadership:
• Work closely with the content team to create and distribute compelling content that resonates with the target audience and supports the digital marketing strategy. 
• Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. 
• Lead efforts in SEO & SEM to improve organic search visibility and manage paid search campaigns to maximize ROI.
• Data Analysis & Reporting:
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Provide regular reports on key metrics to senior management. 
• Evaluate and implement the latest digital marketing tools and technologies to improve campaign performance and streamline processes.
• Collaboration & Team Management:
• Collaborate with other departments, such as sales, product, and customer service, to ensure marketing initiatives align with broader business objectives. 
• Oversee and mentor a team of digital marketing specialists, ensuring they are effectively executing campaigns and developing their skills.
• Innovation & Trends:
• Stay current with digital marketing trends, emerging platforms, and industry best practices to keep the company ahead of the curve. 

Qualifications:

• Minimum of 7+ years of experience in digital marketing, with at least 3 years in a leadership or managerial role. 
• Bachelors degree in Marketing, Digital Media, Business Administration, or a related field. A masters degree or advanced certifications is preferred.
• Deep understanding of digital marketing channels, including SEO, ASO ,SEM, PPC, social media, and email marketing. 
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot). 
• Knowledge of web analytics, conversion rate optimization (CRO), and A/B testing methodologies. 
• Strong leadership and team management skills with the ability to motivate and guide a team.
• Excellent communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical audiences. 
• Analytical mindset with a strong ability to interpret data and make data-driven decisions. 
• Creative and strategic thinker with the ability to innovate and adapt to changing market conditions. 
• Strong project management skills, with the ability to manage multiple initiatives simultaneously. 
• Ability to think strategically and implement tactics effectively. 

Preferred Qualifications:.

• Demonstrated success in leading large-scale digital marketing campaigns that have driven significant business growth.
• Experience managing digital marketing efforts across multiple regions or countries.