The job of an Area Sales Manager can be divided into following areas:
Sales & Retail Management
People management
The specific responsibilities in each area are mentioned below:
1. Sales & Distribution:
Primary target achievement of the area
Monthly Sales planning and forecasting
Conduct regular market visits to check market working and route coverage
Competitor activity monitoring
Continuously search for new opportunities for retail expansion in order to increase sales in the region
Coordinate with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available to provide brand visibility and promote sales in the region and ensuring the same is utilised by his team.
Provide the marketing team information about competition activity, new products and offers and schemes services in order to better counter them in the region.
Support the sales leadership in developing the sales strategy and execute the sales strategy
Ensuring Accurate and timely communication of company schemes and offers
Claim handling and settlement and addressing market issues
2. People management
Mentor, motivate and guide team members ensuring sales and achieving targets on monthly basis
Training Sales Officers and Senior Sales officers to develop requisite skills, conducting trainings on products and selling skills.
Establish and ensure that all sales administration procedures and reports relating to the area are properly implemented and maintained to support the sales teams in their efforts to accomplish the sales targets.
Hiring of right candidates as per the concept structure.
Preferred Candidate:
Age: 28 - 38
Education: Minimum requirement - Graduate, preferably MBA
Experience: 8 - 13 years in sales in an FMCG/FMHG company with minimum 3 years in a supervisory role managing people.
Should have experience in managing people and large number of channel partners
Good communication skills. Good knowledge of English.
Technologically savvy, with a good working knowledge of MS Office. Needs to have above average skills on Microsoft Excel.