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4.2

based on 1.3k Reviews

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5 Relaxo Footwear Area Sales Manager Jobs

Area Sales Manager - Hubli

7-12 years

₹ 7 - 14L/yr

Hubli

1 vacancy

Area Sales Manager - Hubli

Relaxo Footwear

posted 20hr ago

Job Role Insights

Fixed timing

Job Description

Position Title: Area Sales Manager

Department:


Sales


Work Location:


Grade:


M1/M2


Travel Required:


Yes

Reporting to:


Administrative:


Regional Manager (RM)


Reported by:


Sales Officer / Sales Representative (SO / SR)

Functional:


Regional Sales Manager (RSM)

Educational Qualification:


Graduate ( MBA Preferred)

Experience:


5-10 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement:


Purpose of the Position (Job Summary)

  • To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth

Key Roles and Responsibilities

Financial


  • Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
  • Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
  • Collections: Ensure timely clearance of outstanding payments from distributors

Customer Orientation


  • Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs
  • Product feedback: Collecting and synthesizing feedback on Relaxos product portfolio in the context of competitor products and providing appropriate recommendations
  • Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution
  • Distributor appointment: Scouting and appointing new distributors as per defined norms
  • Distributor onboarding: Ensuring distributor gets all relevant post appointment support
  • Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits
  • Complaints management: Resolving complaints of channel partners inc. issues related to returns

People Orientation


  • Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer
  • Mentorship and supervision: Mentoring, coaching and supervising company SOs
  • Evaluation: Evaluating SO performance and creating customised action plan for each SO

Internal Business Process


  • Outlet mapping: Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories
  • Coverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO.
  • Retailer engagement: Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising
  • Orders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team
  • Journey plan: Compiling market working reports from SOs and sharing then with the admin team
  • Competitive analysis: Analyzing competitor initiatives and preparing action plans to counter competition
  • Competitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors
  • Distributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio
  • MIS reports: Preparing MIS reports for target vs actual sales and other objectives
  • Reviews: Timely review of monthly/quarterly performance with RSMs, SOs and distributors
  • Sales forecasting: Providing sales forecast support to RSM
  • Other strategic interventions: Focus on implementation of company’s strategic objectives for assigned sales area

Competencies

Technical/Functional


Behavioral

  • Business Acumen
  • Selling skills
  • Market Knowledge
  • Analytical skills

  • Customer Focus
  • Collaboration
  • Adaptability
  • Result Orientation
  • Negotiation skills

Key Result Areas

Quantitative


Qualitative

  • Sales Volume/Value Achievement
  • % Revenue Contribution from NPDs
  • Rs. Cr business from new Distr-Div. vs. target
  • PJP adherence
  • Average outstanding at end of each month as % of month's sales

  • Improve Adherence to Key Sales Processes.
  • Coaching and mentoring provided to SOs
  • Competitor Analysis
  • Customer Service improvement

Key Stakeholder Management

Internal


External

  • RSM
  • Marketing Team
  • Corporate Communication & NPD Team
  • Production Planning & Logistics Team
  • Distribution and Sales Support Team

  • Distributors
  • Retailers



Employment Type: Full Time, Permanent

Read full job description

Relaxo Footwear Interview Questions & Tips

Prepare for Relaxo Footwear Area Sales Manager roles with real interview advice

People are getting interviews at Relaxo Footwear through

(based on 55 Relaxo Footwear interviews)
Job Portal
Referral
Walkin
Campus Placement
Recruitment Consultant
Company Website
49%
18%
7%
5%
4%
2%
15% candidates got the interview through other sources.
High Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.

What Area Sales Manager at Relaxo Footwear are saying

3.3
 Rating based on 54 Area Sales Manager reviews

Likes

Best in industry

Dislikes

Freedom to work

Read 54 reviews

Area Sales Manager salary at Relaxo Footwear

reported by 183 employees with 8-17 years exp.
₹6 L/yr - ₹18.6 L/yr
31% more than the average Area Sales Manager Salary in India
View more details

What Relaxo Footwear employees are saying about work life

based on 1.3k employees
57%
74%
38%
98%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Relaxo Footwear Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Education Assistance
Team Outings +6 more
View more benefits

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