Business Manager - Paid Search (4-7 yrs)

About the Role:

- As a Business Manager - Paid Search, you will oversee the end-to-end execution and optimization of paid search campaigns across platforms like Google Ads, Bing Ads, and others.

- You will be responsible for developing and implementing performance marketing strategies, mentoring team members, and ensuring campaigns achieve desired business outcomes.

Roles and Responsibilities:

- Develop, execute, and optimize campaigns on search platforms such as Google Ads, SA360, Bing Ads, Apple Search, -and Amazon Search.

- Build and implement effective search structures and marketing strategies.

- Monitor budgets and performance to ensure campaigns meet established targets.

- Analyze competition and provide actionable recommendations for improvement.

- Prepare comprehensive client reports with insights and strategic recommendations.

- Mentor junior team members, perform quality checks, and foster skill development.

- Ensure accountability for managing client budgets and monitoring campaign performance.

- Stay updated on search engine trends and adopt best practices across web and mobile platforms.

- Collaborate with internal teams to achieve campaign goals and meet deadlines.

Skills and Qualifications:

- Strong expertise and hands-on experience in paid search marketing platforms.

- Advanced skills in Microsoft Excel, Word, and PowerPoint.

- Analytical thinker with problem-solving abilities and a data-driven mindset.

- Effective time management, interpersonal, and communication skills.

- Knowledge of other digital marketing channels is a plus.

Subject-matter expert in search performance marketing.

Educational Qualifications:

- Bachelor's/Master's degree (preferred specialization in Marketing, Digital Technologies, Business Management, or related fields).

Requirements:

- Minimum of 4 years of experience in the biddable media domain.

- Experience as an individual contributor, mentor, or subject matter expert.

- Ability to work independently and manage responsibilities effectively.

- Availability to join immediately or within 30 days