SEO Executive

• The SEO Executive is responsible for planning and implementing Search Engine Optimization (SEO) strategies to improve the visibility, organic traffic, and ranking of websites
• Their primary goal is to achieve higher search engine rankings and drive qualified leads to the organization

Key Responsibilities:

• Conduct keyword research and identify target keywords
• Optimize website content, structure, and metadata for search engines
• Build high-quality backlinks and establish relationships with influencers
• Monitor search engine algorithms and industry best practices
• Track website analytics and report on SEO performance
• Collaborate with marketing and development teams to ensure alignment of SEO goals
• Stay updated on the latest SEO trends and technologies
• Conduct competitive analysis to identify opportunities and threats

Technical Skills:

• Proficient in SEO tools and software (e g, Google Search Console, Google Analytics, SEMrush)
• Strong understanding of HTML, CSS, and JavaScript
• Experience with web development and analytics
• Knowledge of search engine crawlers and optimization techniques
• Familiarity with social media marketing and content curation

Required Qualifications:

• Bachelor's or Master's degree in marketing, communications, or a related field
• 3+ years of experience in SEO or a related field
• Certified in SEO (e g, Google Analytics Individual Qualification, SEMrush SEO Certification)

Skills Experience:

• Excellent written and communication skills
• Analytical and problem-solving abilities
• Attention to detail and strong work ethic
• Proactive and results-oriented
• Passion for digital marketing and SEO
• Experience in both on-page SEO (e g, keyword optimization, content creation) and off-page SEO (e g, link building, social media outreach)