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Digital Marketing Executive
Aplus Technology Solutions
posted 6mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- We are looking for a dynamic Senior Digital Marketing Professional whos passionate in building SEO strategies company - wide
- An ideal role for someone who has excellent problem - solving skills with a proven track record of creating and executing companys SEO strategies designed to improve rankings and drive revenue
- Be the in - house Digital Marketing expert and evangelize best practices responding to issues and queries as they arise across marketing
- Clearly define SEO requirements and recommend site enhancements designed to increase average ranking and drive traffic trials and revenue
- Maximize organic traffic growth by establishing robust target keyword list and work closely with marketing colleagues across all channels including content email web PR and social
- Optimize website architecture URL structures category taxonomies and content
- Be an expert on the ins and outs of our website ensuring sitemaps stay updated
- Work on the content on link building efforts including strategy and processes
- Stay abreast of new developments in the eCommerce and SEO space developing proactive strategies to help us become best - in - class in both domestic and international search
- Manage SEO tech stack and be accountable for all business performance metrics related to SEO reporting weekly KPI metrics and project status
- Develop and manage social media strategies digital marketing campaigns
- Write and optimize content for the website and social networking accounts
- Knowledge of IT industry along with Content Marketing E - commerce Digital and Mobile marketing sending bulk SMS interacting in Whatsapp and Facebook groups will be an added advantage
- Track and analyse website traffic flow and provide regular internal reports
- Attain KPIs such as reducing the website bounce rate increasing dwell time
- Continually work on the Search Engine Optimization (SEO) for all websites
- Edit and post videos podcasts and audio content and fix any errors on companys online website
- Create online banner adverts and oversee pay per click (PPC) ad management
- Contribute content for email marketing campaigns
- Identify new trends in digital marketing evaluate new technologies and ensure the brand is at forefront of industry developments
- Contribute content for email marketing campaigns
- Editing and writing skills: You need to devise and edit content for various digital platforms
- Have eye for details whilst writing blog posts may well be an integral part of the job
- Communication is a key aspect you will guide and explain coherently to Clients who may not be familiar with the digital medium
Employment Type: Full Time, Permanent
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based on 2 employees
Flexible timing
Monday to Saturday
Within country
Aplus Technology Solutions Benefits
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