We are looking for a dynamic Senior Digital Marketing Professional whos passionate in building SEO strategies company- wide
An ideal role for someone who has excellentproblem- solving skills with a proven track record of creating and executing companys SEO strategies designed to improve rankings and drive revenue
You will be responsible for managing the global market for Celexsa Technologies
Be the in- house SEO expert and evangelize best practices responding to issues and queries as they arise across marketing
Clearly define SEO requirements and recommend site enhancements designed to increase average ranking and drive traffic trials and revenue
Maximize organic traffic growth by establishing robust target keyword list and work closely with marketing colleagues across all channels including content email web PR and social
Optimize website architecture URL structures category taxonomies and content
Be an expert on the ins and outs of our website ensuring sitemaps stay updated
Work on the content on link building efforts including strategy and processes
Stay abreast of new developments in the eCommerce and SEO space developing proactive strategies to help us become best- in- class in both domestic and international search
Manage SEO tech stack and be accountable for all business performance metrics related to SEO reporting weekly KPI metrics and project status
Develop and manage social media strategies &digital marketing campaigns
Write and optimize content for the website and social networking accounts
Knowledge of IT industry along with Content Marketing E- commerce Digital and Mobile marketing sending bulk SMS interacting in Whatsapp and Facebook groups will be an added advantage
Track and analyse website traffic flow and provide regular internal reports
Attain KPIs such as reducing the website bounce rate increasing dwell time
Continually work on the Search Engine Optimization (SEO) for all websites
Edit and post videos podcasts and audio content and fix any errors on companys online website
Create online banner adverts and oversee pay per click (PPC) ad management
Contribute content for email marketing campaigns
Identify new trends in digital marketing evaluate new technologies and ensure the brand is at forefront of industry developments
Editing and writing skills: You need to devise and edit content for various digital platforms
Have eye for details whilst writing blog posts may well be an integral part of the job
Communication is a key aspect you will guide and explain coherently to Clients who may not be familiar with the digital medium