Digital Marketing Specialist

Key Responsibilities:

• Execute SEO strategies, conduct keyword research, and optimize content using SEMrush and other SEO tools.
• Plan, manage, and optimize Google Ads campaigns for lead generation and ROI.
• Write compelling, SEO-optimized content for blogs, landing pages, and emails.
• Drive lead generation through targeted SEM and Google Ads campaigns.
• Track, analyze, and optimize campaigns using Google Analytics and key KPIs.
• Implement and manage conversion tracking using Google Tag Manager to measure campaign success.
• Monitor site performance, resolve indexing issues, and optimize for search visibility using Google Search Console
• Execute campaigns tailored for regions like India, USA, and UAE.
• Prepare and present detailed daily, weekly, and monthly performance reports to stakeholders, highlighting key insights, KPIs, and actionable recommendations.
• Thrive in an environment that encourages you to innovate and compete with the strategies of big brands, gaining unparalleled experience.

Key Requirements:

• 1+ years of experience in digital marketing with hands-on expertise in SEO, Google Ads, and content creation.
• Experience with Google Tag Manager, Google Search Console, and SEMrush.
• Proficiency in Google Analytics for tracking and reporting.
• Strong understanding of SEO best practices, keyword research, and content optimization.
• Experience in running Google Ads campaigns (Search campaign)
• Solid writing and content creation skills with an eye for detail.
• Familiarity with CMS platforms (WordPress, etc.) is a plus.
• Ability to work in a fast-paced, collaborative environment.
• Strong analytical mindset and data-driven approach to decision-making.
• Ability to manage multiple projects simultaneously with strong time-management skills.
• Were looking for passionate individuals who are eager to participate in the companys growth we can help you grow, too, with hands-on learning and mentoring opportunities.

Why Join ADDA:

• Get a chance to work directly with the higher leadership team.
• Gain all round marketing experience - SEO, SEM, Social Media Marketing to running HQL campaigns, to online & physical Events, PR, Branding
• Gain experience working on marketing campaigns for multiple markets - India, USA, UAE, etc.
• Work in a globally recognised SaaS company which is proudly built in India and operates in US, UAE, Singapore, Mauritius, etc…
• Supercharge your career through close mentorship from experienced marketing champs