Growth/Performance Marketing Manager - eCommerce (3-15 yrs)

Key Responsibilities:

- Strategic Planning:

- Develop and execute yearly strategies to drive awareness and sales

- Collaborate with Category, Marketing, and Design teams for media and promotion planning.

- Campaign Management:

- Set up and manage Google and Meta campaigns for various objectives, including:

- Prospecting for new Outerwear categories.

- Retargeting for cross-promotion and audience segmentation.

- Ad Strategy Design:

- Create ad strategies to maximize ROAS and achieve business objectives.

- Implement campaigns focused on increasing customer lifetime value (LTV).

- Data-Driven Approach:

- Leverage strong analytical skills to monitor campaign performance and refine strategies.

- Drive customer behavior insights to enhance engagement and shopping intent.

Must Have:

- MBA with 3-5 years of experience (preferably in e-commerce or apparel industries).

- Hands-on experience with Google Ads and Meta Ads campaign management, including advanced tools like : Facebook Ads Manager, Google Ads Editor and Google Analytics and Tag Manager.

- Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates.

- Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches.

- Strong verbal and written communication to convey strategy and performance to stakeholders.