Alt Mobility - Manager/Specialist - Growth Marketing (3-6 yrs)

About Us:

Alt Mobility is at the forefront of transforming urban logistics fleets through our zero-emission fleet leasing and lifecycle management. With assets under management exceeding Rs 100 crores and 9,000 EVs deployed across 20 cities in India in under 20 months, we are shaping the future of sustainable mobility. As we prepare for high growth in 2024, we are seeking exceptional people to join us in in our mission to accelerate sustainable transportation.

Job Title: Growth Marketing Specialist

Location: New Delhi

Job Description:

We are looking for an ambitious and driven Growth Marketing Specialist to manage the Company's customer acquisition funnel. In this role, you will be responsible for developing and executing innovative strategies to drive user acquisition, engagement, retention, and upselling. The ideal candidate is data-driven, creative, and passionate about leveraging various growth marketing strategies to achieve measurable results that expand the company's ROI.

Responsibilities:

- Analyze market trends and customer insights to identify growth opportunities and develop targeted marketing campaigns.

- Develop and execute comprehensive growth strategies to acquire and retain users/customers, with a focus on driving revenue and ROI.

- Lead cross-functional teams to implement growth initiatives across various channels including digital marketing, product/channel marketing, and partnerships.

- Utilize data analytics and experimentation to optimize marketing campaigns and improve conversion rates.

- Collaborate with product and engineering teams to optimize user experience and drive product-led growth.

- Establish key performance indicators (KPIs) and track metrics to measure the effectiveness of growth initiatives and identify areas for improvement.

- Stay updated on industry trends, emerging technologies, and best practices to drive continuous innovation and growth.

Requirements:

- Minimum of 3 years of experience in growth marketing and associated tools.

- Proven track record of driving growth and achieving measurable results in a fast-paced environment.

- Strong analytical skills with proficiency in data analysis tools such as Google Analytics etc.

- Excellent project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.

- Creative thinking and problem-solving abilities with a passion for experimentation and continuous improvement