Senior Content Writer

Job Title: Content Lead

Location: Gurugram

Role Overview:

As the Content Lead, you will be instrumental in shaping Anveshans brand narrative and content strategy. You will collaborate closely with various teams to create engaging, impactful content that aligns with our mission and resonates with our audience. This role requires a creative thinker with a strategic mindset, excellent leadership skills, and a deep understanding of content marketing in the wellness space.

Key Responsibilities:

- Develop and implement a comprehensive content strategy that aligns with Anveshans brand vision and business objectives.

- Lead the creation of diverse content types, including blogs, social media posts, newsletters, product descriptions, and more, ensuring high-quality and consistent output.

- Leverage SEO best practices and analytics tools to optimize content for search engines and measure its effectiveness, making data-driven improvements.

-Maintain and enhance Anveshans brand voice, crafting compelling narratives that highlight our values, mission, and product uniqueness.

- Work closely with marketing, product, and design teams to ensure cohesive messaging and effective content integration across all channels.

- Stay updated with industry trends, content marketing innovations, and consumer insights to keep Anveshans content fresh and relevant.

Qualifications:

- At least 2-3 years of experience in content creation, strategy, or related roles, preferably in the wellness, FMCG, or e-commerce sectors.

- Strong command of English with a talent for crafting engaging, error-free content that tells a compelling story.

- Demonstrated experience in leading and developing a content team, with strong organizational and project management skills.

- Ability to think strategically and creatively, translating ideas into actionable content plans.

- Proficient in SEO principles, keyword research, and content optimization.

- Experience with analytics tools to assess content performance and derive insights.

- A strong affinity for wellness, sustainability, and traditional farming practices that align with Anveshans ethos.

What We Offer:

- A chance to work with a purpose-driven brand that is making a positive impact.

- A collaborative and supportive work environment that values creativity and innovation.

- Opportunities for professional development and career growth.