Key Account Manager- E-commerce

Role & responsibilities

• Account Management & Merchandizer Relations:
• Build and maintain strong relationships with key platform merchandizers to optimize product visibility and placement.
• Drive new platform onboarding and signups to expand the companys e-commerce footprint.
• Lead Joint Business Planning (JBP), Annual Operating Plans (AOP), and monitor progress against set objectives with platform partners.
• Negotiate rebates, discounts, and promotional deals, ensuring profitability and competitiveness.
• Website Sales Management:
• Oversee sales and performance for multiple brand websites.
• Create and execute traffic-driving strategies, ensuring high conversion rates across platforms.
• Collaborate with marketing teams for SEO, SEM and personalized brand content.
• Monitor analytics for each brand’s website, identifying areas for improvement in user experience and sales funnel optimization.
• Pricing & Promotions Management:
• Oversee and manage pricing masters to ensure consistent and up-to-date pricing across all platforms.
• Implement and execute pricing strategies and handle opt-ins management for platform-specific promotional deals.
• Maintain accurate pricing and deals execution to ensure product competitiveness.
• Ratings & Reviews Management:
• Oversee ratings and reviews management to maintain and improve product ratings on e-commerce platforms.
• Develop strategies to solicit and respond to customer reviews, addressing any issues and enhancing customer satisfaction.
• Analyze review data and insights to inform product improvements, marketing messaging, and listing optimization.
• Operations & Inventory Planning:
• Collaborate with internal teams to manage inventory planning for both own and flex sites, ensuring optimal stock levels.
• Ensure the smooth reconciliation of payments and invoices with platform partners.
• Lead inventory planning to align with demand forecasting and minimize stock-outs.
• Performance Monitoring & Reporting:
• Monitor account health by tracking key performance metrics such as sales, inventory levels, ratings, and returns.
• Generate business reports to present insights on account performance, pricing strategies, and promotional effectiveness.
• Work with marketing teams to oversee performance marketing execution, including paid campaigns on brand.com and third-party platforms.
• Returns & Risk Management:
• Manage product returns and customer service-related concerns, working to minimize return rates and improve the post-purchase experience.
• Identify risks to account performance, such as low inventory or negative reviews, and implement corrective measures.
• Cross-functional Collaboration:
• Coordinate with supply chain, product, marketing, and finance teams to ensure alignment on business objectives and execution.
• Oversee returns management, ensuring timely resolutions with platform partners.

Key Qualifications:

• Bachelor’s degree in Business, Marketing, or related fields (MBA preferred).
• 3-5+ years of experience in e-commerce account management, sales, or a related role.
• Expertise in managing pricing strategies, account negotiations, and business planning with key e-commerce platforms.
• Experience with inventory management, ratings and reviews strategies, and optimizing customer feedback for better performance.
• Strong data analysis skills with proficiency in using tools like Excel, Google Analytics, or CRM systems.
• Excellent communication, negotiation, and relationship-building skills.

Preferred Skills:

• Experience with managing performance marketing, especially on platforms like brand.com or e-commerce marketplaces.
• Familiarity with ratings and reviews management tools and strategies.
• Strong understanding of e-commerce platform algorithms and SEO best practices.