Media Analyst - Marketing Analytics (3-4 yrs)

- We are seeking a data-driven and results-oriented Marketing Analyst with 2.9 to 4 years of experience in a technical field to join our growing marketing team.

- This role will be crucial in analyzing marketing data, generating insights, and supporting the development and optimization of marketing campaigns across various digital channels.

- The ideal candidate will have strong analytical skills, hands-on experience with SQL, Python or R, Power BI, and a solid understanding of digital marketing platforms.

Responsibilities:

- Data Analysis & Reporting: Collect, clean, and analyze marketing data from various sources.

- Generate insightful reports and dashboards to track campaign performance, identify trends, and provide recommendations for optimization.

- Marketing Measurement: Implement and maintain marketing measurement frameworks to assess the effectiveness of marketing campaigns and demonstrate ROI.

- Digital KPI Tracking: Monitor and analyze key digital marketing KPIs, such as website traffic, conversion rates, click-through rates, and cost per acquisition.

- Insight Generation: Identify actionable insights from marketing data to inform campaign strategy and optimize marketing spend.

- Data Quality Assurance: Ensure the accuracy and integrity of marketing data through data validation and quality checks.

- Collaboration: Work closely with marketing managers and other stakeholders to understand business objectives and provide data-driven recommendations.

- Automation: Identify opportunities to automate marketing reporting and data analysis processes.

- Presentation: Present findings and recommendations to marketing teams and other stakeholders in a clear and concise manner.

Qualifications: Bachelor's degree in Marketing, Business, Statistics, or a related field.

- 3 to 4 years of experience in a marketing analyst role, preferably in a technical field.

- Proven experience in data analysis, reporting, and insight generation.

- Strong analytical and problem-solving skills.

- Excellent communication and presentation skills.