Sr. Brand Marketing Manager

Amazon. in is seeking an innovative leader to join the Mass marketing team with responsibility for managing category marketing and GTM across various categories in the Amazon business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. He/ She will work closely with the Category P&L leaders to ensure optimization of brand and product messaging and spend across all marketing channels. As a leader of category Marketing in India, you will need to have a strong understanding of consumer and be responsible for delivering category message through various media channels. You will also drive awareness and engagement and demand for the categories, and utilize global strategies and tenets to guide the same. The India category marketing leader will report to the Sr. Manager Marketing and will collaborate closely with category leaders to develop unique marketing programs, research, and activation programs and effectively adapt them for respective market segments.




Key job responsibilities
Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix
You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.
Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy.
Responsible for product marketing and marketing communication management with central brand and media team.
Propose, analyze, summarize consumer and shopper research to drive insights
Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.
Be a thought leader and work closely with local business leaders to create the strategy for our Indian customer.
Develop accurate projects priorities, schedules and execution of marketing campaigns.
Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.
Work collaboratively with the leader of online marketing strategy, media planning and local business leaders to develop plans that optimize advertising across the product portfolio
Develop compelling, relevant strategic input docs and creative briefs for creative development
- 8+ years of professional non-internship marketing experience
- Candidate must have B2C brand marketing experience
- Developing ATL campaigns
- Familiarity with research techniques
- Familiarity with media planning