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CRM Manager
Allen Digital
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Functional Objective: This position is to drive revenue for various LoBs using inbound marketing channels and to drive depth of ALLEN app penetration among freemium and subscribed users
Education:
Minimum Bachelor s Degree (preferably in Marketing Communications)
Preferred Post Graduate Degree or equivalent in Marketing Communications/Operations
Experience:
Minimum 5 years of overall experience in marketing
At least 3 years of dedicated experience in CRM function
Proven experience in database management, CRM GTM planning, marketing automation for B2C/D2C products (preferred in Indian Edtech)
Skills:
Content Lifecycle Management (copywriting, copyediting, proofreading, etc
)
)
Expertise in CRM tools/marketing automation platforms (preferably Clevertap, MoEngage, WebEngage, or Salesforce Marketing Cloud)
Strong operations management experience, with a proven ability to manage content and campaign operations for CRM
Basic aptitude of CRM backend, martech stack integration and database management
Excellent organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously
Data-driven mindset, with experience in campaign analysis and optimization
Collaborative, team-oriented approach with strong communication skills
Responsibilities:
Oversee the timely production of engaging content for all CRM channels, ensuring that each message reflects ALLEN brand voice and values
Develop, implement, and optimize CRM campaigns across email, push notifications, in-app messages, and SMS, driving user engagement, retention, nurturing, and reactivation
Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives and customer needs
Discovery, implementation and customization of martech tools to design, configure, and scale up CRM initiatives to align with business needs for online coaching programs
Create and execute SOPs and GTM plans to optimize processes, workflows, and reporting for activating seasonal and year-round lead nurturing, lead reactivation, reengagement and product adoption initiatives
Own data integrity, ensuring accurate and up-to-date user attributes pipeline with marketing automation tools to ensure business continuity, experimentation and scalability of CRM function
Develop and maintain robust reporting capabilities within CRM Marketing
Provide insights and recommendations based on campaign and automated journeys data to drive sales performance and strategic decision-making
Provide insights and recommendations based on campaign and automated journeys data to drive sales performance and strategic decision-making
Drive revenue contribution of CRM function to minimize blended CAC and own considerable portion of contribution margin for the ALLEN Online Programs business
Employment Type: Full Time, Permanent
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What people at Allen Digital are saying
Manager - CRM salary at Allen Digital
reported by
1
employee
with 9
years exp.
₹19.8
L/yr - ₹25.3
L/yr
264%
more
than the average Manager - CRM Salary in India
View more details
What Allen Digital employees are saying about work life
based on 58 employees
Flexible timing
Monday to Friday
Within city
Day Shift
Allen Digital Benefits
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