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Allen Digital

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4.2

based on 60 Reviews

56 Allen Digital Jobs

CRM Manager

Allen Digital Pvt. Ltd.

4.2

based on 60 Reviews

5-8 years

Bangalore / Bengaluru

1 vacancy

CRM Manager

Allen Digital

posted 3mon ago

Job Role Insights

Flexible timing

Key skills for the job

Salesforce Proof Reading Copy Writing Customer Support Backend SMS

+ 4 more

Job Description

Functional Objective: This position is to drive revenue for various LoBs using inbound marketing channels and to drive depth of ALLEN app penetration among freemium and subscribed users

Education:

Minimum Bachelor s Degree (preferably in Marketing Communications)

Preferred Post Graduate Degree or equivalent in Marketing Communications/Operations

Experience:

Minimum 5 years of overall experience in marketing

At least 3 years of dedicated experience in CRM function

Proven experience in database management, CRM GTM planning, marketing automation for B2C/D2C products (preferred in Indian Edtech)

Skills:

Content Lifecycle Management (copywriting, copyediting, proofreading, etc

)

Expertise in CRM tools/marketing automation platforms (preferably Clevertap, MoEngage, WebEngage, or Salesforce Marketing Cloud)

Strong operations management experience, with a proven ability to manage content and campaign operations for CRM

Basic aptitude of CRM backend, martech stack integration and database management

Excellent organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously

Data-driven mindset, with experience in campaign analysis and optimization

Collaborative, team-oriented approach with strong communication skills

Responsibilities:

Oversee the timely production of engaging content for all CRM channels, ensuring that each message reflects ALLEN brand voice and values

Develop, implement, and optimize CRM campaigns across email, push notifications, in-app messages, and SMS, driving user engagement, retention, nurturing, and reactivation

Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives and customer needs

Discovery, implementation and customization of martech tools to design, configure, and scale up CRM initiatives to align with business needs for online coaching programs

Create and execute SOPs and GTM plans to optimize processes, workflows, and reporting for activating seasonal and year-round lead nurturing, lead reactivation, reengagement and product adoption initiatives

Own data integrity, ensuring accurate and up-to-date user attributes pipeline with marketing automation tools to ensure business continuity, experimentation and scalability of CRM function

Develop and maintain robust reporting capabilities within CRM Marketing

Provide insights and recommendations based on campaign and automated journeys data to drive sales performance and strategic decision-making

Drive revenue contribution of CRM function to minimize blended CAC and own considerable portion of contribution margin for the ALLEN Online Programs business

Employment Type: Full Time, Permanent

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