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Align Technology

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2.8

based on 48 Reviews

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44 Align Technology Jobs

Marketing Excellence Specialist

Align Technology

 · 

2.8

 based on 48 Reviews

13-15 years

Mumbai

1 vacancy

Marketing Excellence Specialist

Align Technology

posted 15hr ago

Job Role Insights

Flexible timing

Job Description

  • The Marketing Excellence Specialist will play an essential role in the Marketing Excellence team to assist in campaign management, managing marketing assets, and coordinating with external agencies
  • This role involves developing or adapting marketing materials as needed and will collaborate closely with cross-functional regional and local teams and various internal stakeholders
  • The Specialist is also responsible for ensuring the seamless execution of marketing campaigns and the effective management of marketing operations tasks to support professional marketing plans
  • The ideal candidate will have strong organizational skills, high attention to detail, and the ability to efficiently manage different tasks concurrently

    • Key Responsibilities

  • Campaign Management and Operation
  • Support the planning and execution of integrated marketing campaigns across multiple touchpoints to support business objectives and generate leads across APAC markets
  • Provide marketing support for events recruitment and engagement, including liaising with internal and external stakeholders and agencies on event communications, and gathering content for social media amplification
  • Support the digital marketing campaign execution on various touchpoints, including SEO/SEM, social media marketing, email marketing, display advertising, and website
  • Support the development and updates of digital marketing assets, including emails, social media content, websites, and manage the marketing asset library
  • Assume the administrator lead of marketing automation tools, database management, campaign tracking, dashboard and workflow update
  • Marketing Analytics and Performance Tracking
  • Gather and report on the analytics of various digital touchpoints
  • Analyse and report the effectiveness of marketing effort to help optimize marketing plans
  • Monitor post and campaign performance, including lead engagement, and suggest content optimization
  • Review media/platform performance investment and make suggestions to optimize reach and lead generation
  • Liaison and Coordination
  • Support the liaisons between markets and/or regional cross-functional teams for integrated campaigns or other marketing initiatives, to ensure timely and accurate execution of marketing activities
  • Marketing Assets Management
  • Develop, organise and manage marketing assets, including creative templates and adaption, setting up and updating content in content management systems (CMS) or marketing automation tools
  • Oversee the execution of marketing assets to ensure consistency with brand guidelines and manage the content library
  • Agency Liaison and Vendor Management
  • Assist with vendor management, such as vendor sourcing, getting quotations, briefing of agency/vendor/partners, following up on project execution
  • Manage administrative tasks to support agency onboarding, training, and payment processing as required
  • Administration and Budget Management
  • Provide administrative support to the team such as PR/PO processes, brand and marketing assets filing
  • Plan, monitor and maintain marketing budgets
  • Liaise with Finance and vendors on invoices and payments

    • In this role, you'll need

  • A university degree with an affinity to marketing
  • 2-4 years of experience in sales and marketing, marketing operations, project management, or a related field
  • A strong team player with the ability to work in a fast-paced, dynamic environment
  • Attention to detail and a proactive approach to problem-solving
  • Resourceful, with a positive can-do attitude
  • Operationally excellent and agile in learning new things
  • Ability to multi-task and simultaneously handle tight deadlines
  • Versatile and highly adaptable to changes
  • Excellent communication and interpersonal skills
  • Experience working with CMS, CRM platforms (eg Salesforce, HubSpot), and marketing automation tools (eg Marketo, Pardot)
  • Sound like a good fit

    • Employment Type: Full Time, Permanent

    Read full job description

    Align Technology Interview Questions & Tips

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    What people at Align Technology are saying

    What Align Technology employees are saying about work life

    based on 48 employees
    69%
    80%
    53%
    86%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Align Technology Benefits

    Job Training
    Team Outings
    Work From Home
    Health Insurance
    Free Transport
    Cafeteria +6 more
    View more benefits

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