Senior Sales Officer

Job Description:
We are looking for a Senior Sales Officer to drive revenue growth, market share, and numeric reach in the assigned territory. The role involves managing Distributor Sales Representatives (DSRs), ensuring sales target achievement, and implementing key market expansion initiatives.

Key Responsibilities:

• Work with the Distributor & Distributor Manager to achieve planned revenue, volume, and product mix.
• Guide and support DSRs to increase numeric reach, SSO depth, and assortment.
• Monitor POST placement, productivity, credit terms, and service levels.
• Conduct daily, weekly, and monthly reviews of sales performance and distributor efficiency.
• Track competitor intelligence, key account relationships, and market trends.
• Ensure adherence to CRM usage, invoicing, and financial hygiene.
• Assist in painter registration, training, and market development initiatives.

Skills Required:

• Strong sales & distribution management experience.
• Proficiency in CRM tools and market analysis.
• Ability to drive sales targets and team performance.