Area Sales Manager

Job Description:

We are seeking an Area Sales Manager (ASM) to drive sell-in, sell-out, and off-take in the assigned territory. The role involves managing a team to execute Go-To-Market (GTM) strategies, distributor performance, and off-take programs like Eeden, shop assistant, and painter engagement while ensuring profitable growth and adherence to processes.

Key Responsibilities:

• Manage distributors and drive revenue, volume, and product mix targets.
• Ensure proper deployment of discounts, rebates, and promotions for MOP stability.
• Conduct quarterly distributor ROI reviews and take corrective actions.
• Oversee DSR beat planning, SLA compliance, and SSO engagement.
• Train and develop DSRs, TOs, and distributor teams for market execution.
• Ensure adherence to DERP, CRM tools, and SOPs.
• Monitor and improve POST equipment and in-store Eeden deployment.

Skills Required:

• Strong sales & distribution management experience.
• Proficiency in CRM tools and data-driven decision-making.
• Ability to drive sales targets and team performance(majorly).