Ppc Executive

Key Responsibilities:

● PPC Campaign Management:

○ Develop, implement, and manage paid search and display campaigns across Google Ads, Bing, and social media platforms (Facebook, Instagram, Pinterest, etc.).

○ Monitor and optimize campaigns to improve CTR, CPC, CPA, and overall ROI.

○ Manage budgets and bids to ensure cost-effectiveness and high performance.

○ Conduct A/B testing of ads, keywords, and landing pages to improve conversion rates.

● Keyword Research & Strategy:

○ Perform in-depth keyword research tailored to the international furniture market, focusing on high-performing search terms, trends, and consumer behavior.

○ Create and optimize keyword lists, segmenting based on location, audience, and furniture categories (e.g., office furniture, home decor, outdoor furniture, etc.).

● Market & Competitor Analysis:

○ Analyze competitors PPC strategies and industry trends to identify new opportunities and stay ahead of the competition.

○ Monitor and report on market shifts, consumer behavior changes, and new trends in the global furniture industry.

● Landing Page Optimization:

○ Collaborate with design and content teams to ensure landing pages are optimized for conversion, user experience, and SEO.

○ Utilize heatmaps, A/B testing, and analytics to improve landing page performance.

● Performance Reporting & Analysis:

○ Provide regular reports on campaign performance, offering insights and actionable recommendations.

○ Analyze data to measure the effectiveness of campaigns and suggest improvements.

○ Use tools such as Google Analytics, Google Ads, and other analytics platforms to track KPIs, analyze trends, and provide performance insights.

● Collaboration & Cross-Functional Support:

○ Work closely with the creative, content, and product teams to ensure cohesive campaign execution.

○ Coordinate with the sales and business development teams to align PPC efforts with business objectives.

Key Requirements:

● Experience: 3 to 5 years of hands-on experience in PPC campaign management, preferably in the international furniture or home decor market.

● Platform Expertise: Strong experience with Google Ads, Bing Ads, and social media advertising (Facebook, Instagram, Pinterest, etc.).

Familiarity with Google Shopping is a plus.

● Analytics & Reporting: Proficiency in Google Analytics, Google Ads, and other PPC tools for tracking, reporting, and optimization.

● Market Knowledge: Deep understanding of the international furniture market, including trends, consumer behavior, and seasonal demand fluctuations.

● Creative & Analytical Skills: Ability to balance creative strategies with data-driven decision-making to improve campaign performance.

● Attention to Detail: Strong ability to identify issues and areas of improvement in campaigns, from ad copy to budget allocation.

● Communication Skills: Excellent written and verbal communication skills to collaborate effectively across teams.

● Education: Bachelor's degree in Marketing, Business, or a related field (preferred).

Desired Skills:

● Familiarity with International Markets: Experience managing PPC campaigns in different geographical regions, with a keen understanding of regional variations in consumer behavior and language.

● E-commerce Experience: Previous experience working with e-commerce platforms (e.g., Shopify, Magento) or managing online furniture sales.

● Conversion Rate Optimization (CRO): Experience working with CRO tools and techniques to enhance landing page performance.