Pay Per Click Specialist - Home Decor (2-4 yrs)

Job Overview:

As a PPC Specialist, you will be responsible for managing, optimizing, and driving the success of our paid search campaigns across multiple platforms (Google Ads, Meta Ads, Bing, social media, etc.) to maximize brand visibility, customer acquisition, and revenue. Your role will involve working with the Digital Marketing team to deliver results in the global furniture market, aligning campaigns with our broader business objectives.

Key Responsibilities:

PPC Campaign Management:

- Develop, implement, and manage paid search and display campaigns across Google Ads, Bing, and social media platforms (Facebook, Instagram, Pinterest, etc.).

- Monitor and optimize campaigns to improve CTR, CPC, CPA, and overall ROI.

- Manage budgets and bids to ensure cost-effectiveness and high performance.

- Conduct A/B testing of ads, keywords, and landing pages to improve conversion rates.

Keyword Research & Strategy:

- Perform in-depth keyword research tailored to the international furniture market, focusing on high-performing search terms, trends, and consumer behavior.

- Create and optimize keyword lists, segmenting based on location, audience, and furniture categories (e.g., office furniture, home decor, outdoor furniture, etc.).

Market & Competitor Analysis:

- Analyze competitors' PPC strategies and industry trends to identify new opportunities and stay ahead of the competition.

- Monitor and report on market shifts, consumer behavior changes, and new trends in the global furniture industry.

Landing Page Optimization:

- Collaborate with design and content teams to ensure landing pages are optimized for conversion, user experience, and SEO.

- Utilize heatmaps, A/B testing, and analytics to improve landing page performance.

Performance Reporting & Analysis:

- Provide regular reports on campaign performance, offering insights and actionable recommendations.

- Analyze data to measure the effectiveness of campaigns and suggest improvements.

- Use tools such as Google Analytics, Google Ads, and other analytics platforms to track KPIs, analyze trends, and provide performance insights.

Collaboration & Cross-Functional Support:

- Work closely with the creative, content, and product teams to ensure cohesive campaign execution.

- Coordinate with the sales and business development teams to align PPC efforts with business objectives.

Key Requirements:

- Experience: 3 to 5 years of hands-on experience in PPC campaign management, preferably in the international furniture or home decor market.

- Platform Expertise: Strong experience with Google Ads, Bing Ads, and social media advertising (Facebook, Instagram, Pinterest, etc.). Familiarity with Google Shopping is a plus.

- Analytics & Reporting: Proficiency in Google Analytics, Google Ads, and other PPC tools for tracking, reporting, and optimization.

- Market Knowledge: Deep understanding of the international furniture market, including
trends, consumer behavior, and seasonal demand fluctuations.

- Creative & Analytical Skills: Ability to balance creative strategies with data-driven decision-making to improve campaign performance.

- Attention to Detail: Strong ability to identify issues and areas of improvement in campaigns, from ad copy to budget allocation.

- Education: Bachelor's degree in Marketing, Business, or a related field (preferred).

Desired Skills:

- Familiarity with International Markets: Experience managing PPC campaigns in different geographical regions, with a keen understanding of regional variations in consumer behavior and language.

- E-commerce Experience: Previous experience working with e-commerce platforms (e.g., Shopify, Magento) or managing online furniture sales.

- Conversion Rate Optimization (CRO): Experience working with CRO tools and techniques to enhance landing page performance.