AiSensy - Head - Business Development - Advertisement Segment (8-10 yrs)

About AiSensy:

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.

Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing.

400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year.

Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more.

High Impact as Businesses drive 25-80% Revenues using AiSensy Platform.

Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.

Role Overview:

The Business Head - Click to WhatsApp Ads Vertical will lead end-to-end strategy, operations, and growth for our newly formed vertical.

Reporting directly to the leadership, you will own the P&L for this business unit, shape the go-to-market approach, and build a high-performing team.

Your core objective is to establish AiSensy as the top solution for brands and advertisers to leverage Click to WhatsApp Ads.

Key Responsibilities:

Strategic Leadership:

- Define the vision and strategic roadmap for the Click to WhatsApp Ads vertical, aligning with AiSensy's overall growth objectives.

- Develop and execute short-term and long-term plans, ensuring sustainable profitability and market share growth.

- Identify new product/service opportunities within the Click to WhatsApp Ads domain, informed by industry trends and customer feedback.

P&L Ownership & Performance Management:

- Own the vertical's budget, forecasting, and financial performance (revenue, margin, ROI).

- Set ambitious but achievable targets for the team, tracking progress against KPIs and adjusting strategies as needed.

Team Building & Leadership:

- Recruit, mentor, and manage a cross-functional team (sales, account management, campaign specialists, etc.

- Foster a culture of innovation, collaboration, and high performance, creating an environment where talent flourishes.

- Lead by example, demonstrating high levels of motivation, professionalism, and integrity.

Sales & Go-to-Market Execution:

- Collaborate with the Sales organization to design and implement sales strategies tailored for Click to WhatsApp Ads.

- Oversee pipeline management, ensuring sufficient lead flow and successful deal closures.

- Work with the Marketing team to develop messaging, collateral, and campaigns that highlight the value proposition of Click to WhatsApp Ads for prospective clients.

Product Positioning & Innovation:

- Partner with Product and Engineering teams to enhance the Click to WhatsApp Ads offering.

- Translate customer and market feedback into actionable product features or improvements.

- Advocate for technology innovation (automation, analytics dashboards, AI-driven optimizations) that differentiate AiSensy in the market.

Client Relationship Management:

- Develop and maintain strong relationships with key clients and partners (e., advertising agencies, channel partners).

- Ensure a high standard of customer satisfaction, optimizing the user journey from ad click to WhatsApp conversation and beyond.

- Serve as a strategic advisor and thought leader for clients on best practices in leveraging WhatsApp Ads.

Cross-Functional Collaboration:

- Coordinate closely with other internal teams (Marketing, Product, Customer Success, Finance) to ensure alignment on goals, priorities, and resources.

- Champion the needs of the Click to WhatsApp Ads vertical internally, advocating for resources and support.

Market Research & Competitive Analysis:

- Keep a pulse on industry trends, competitive offerings, and emerging channels in the paid advertising and messaging space.

- Proactively refine strategies and positioning to maintain market leadership.

Reporting & Analytics:

- Implement robust reporting frameworks to capture campaign performance, ROI, and lifetime value of leads.

- Provide regular updates and data-driven insights to the executive team regarding vertical performance and future roadmap.

Requirements & Qualifications:

Education & Experience:

- Bachelor's or Master's degree in Business, Marketing, or a related field.

- MBA preferred.

- 8+ years of experience in digital marketing, performance marketing, or ad tech, with at least 3-4 years in a leadership role.

- Proven track record of owning P&L and driving significant revenue growth within a startup or high-growth environment.

Domain Expertise:

- Deep understanding of Click to WhatsApp Ads, Facebook Ads, Google Ads, and other online advertising platforms.

- Strong grasp of lead generation, conversion optimization, and digital marketing metrics (CPC, CPM, CPA, CTR, LTV, etc.

- Familiarity with WhatsApp Business API and chat commerce is a strong plus.

Leadership & Management Skills:

- Demonstrated ability to build, lead, and inspire cross-functional teams.

- Strong stakeholder management skills and experience working with C-level executives, clients, and partners.

- Excellent problem-solving, strategic thinking, and decision-making abilities.

Business Acumen:

- Solid financial and analytical skills; able to interpret data and translate insights into strategy.

- Comfortable operating at both strategic (vision, roadmap, partnership development) and operational (team management, day-to-day oversight) levels.

Communication & Interpersonal Skills:

- Exceptional verbal and written communication skills, able to articulate technical concepts to non-technical audiences.

- Strong presentation skills; experience pitching to senior leadership, investors, or clients.

- Ability to influence and negotiate effectively with internal and external stakeholders.

Personal Attributes:

- Entrepreneurial mindset with a passion for building and scaling new business lines.

- Adaptable and comfortable with ambiguity in a fast-paced, rapidly evolving environment.

- High integrity, self-motivated, and results-oriented.

What We Offer:

- Competitive Compensation & Benefits aligned with your experience and the impact you bring.

- Opportunity for Growth in a rapidly expanding B2B SaaS company.

- Cutting-Edge Technology & Projects in the WhatsApp Business API and Click to WhatsApp Ads space.

- Collaborative Work Environment that fosters innovation, learning, and career development.

- Flexible & Inclusive Culture, where every team member has a voice and the chance to make a significant impact.