Content Marketing Executive - Loyalty

We are seeking a talented and creative Content Writer with 2-3 years of experience to join our dynamic team. The ideal candidate will have a flair for crafting compelling content across various platforms and an understanding of SEO best practices. This role involves producing high-quality written material that engages audiences, drives traffic, and supports brand and marketing goals.

Create compelling content for website, app, email and sms campaigns, brochures, sales material and other digital and offline platforms.
Edit and proofread content for marketing materials.
Research and write original, audience-focused, engaging pieces aligned with brand voice and objectives.
Adapt tone and style to suit target audiences and specific platforms.
Continuously refine content strategies to meet KPIs.
Assist in the development and implementation of content strategies to achieve marketing objectives.
Understanding of SEO is a must. Incorporate SEO principles to enhance content visibility and ranking.
Conduct keyword research and integrate them seamlessly into content.
Stay updated on industry trends and competitors. Research topics thoroughly to ensure accuracy and depth in content.
Work closely with the marketing, design, and product teams to align content with broader business objectives.
Contribute to brainstorming sessions for content strategy and campaign ideas.
Help manage timelines, deliverables and content output for campaigns, ensuring smooth execution.
Stay updated on industry trends and bring fresh ideas to content creation.
Expected Work:

Content creation and optimization
Proof reading and editing
SEO understanding
Research and trend analysis
Coordination and creative collaboration

Qualifications:
Bachelor s degree in English, Communications, Journalism, Marketing, or a related field.
2-3 years of professional content writing experience in a similar role.
Exceptional command of the English language, including grammar, style, and tone.
Ability to craft unique and engaging content for diverse audiences.
Strong organizational skills with attention to detail and the ability to manage multiple tasks
Creative thinking and an eagerness to learn and grow in the marketing field.
Team player with strong collaboration and communication skills.