Affle - Associate Director/Senior Manager - Ad Operations (7-12 yrs)

Associate Director/Senior Manager - Ad Operations

About the Role:

- We are looking for a strategic and data-driven leader to spearhead ad operations for Ultra Prism, our AI-powered ad optimization platform designed for Walled Garden ecosystems (Meta, Google, TikTok, etc.).

- As an Associate Director/Senior Manager - Ad Operations, you will play a pivotal role in optimizing performance marketing campaigns, leveraging AI-driven automation, and scaling our ad operations to drive higher ROAS, lower CAC, and improved conversions.

- This role demands a deep understanding of biddable media, programmatic advertising, AI-driven campaign automation, and martech innovations.

- You will be at the forefront of ad tech evolution, collaborating with cross-functional teams to integrate cutting-edge AI solutions into campaign execution

Key Responsibilities

Ad Operations & Strategy:

- Lead and optimize large-scale ad campaigns across Meta, Google, and other walled gardens to maximize efficiency, conversion rates, and revenue.

- Implement AI-powered automation and predictive analytics to optimize audience targeting, creative ad delivery, and budget allocation.

- Leverage Ultra AI Engine to improve audience segmentation, bid strategies, and dynamic creative optimization.

- Drive cross-channel optimization to ensure holistic campaign performance across multiple platforms.

- Utilize mDMP (marketing data management platform) insights to build high-intent audience cohorts.

AI-Powered Product Innovation & Automation:

- Collaborate with product and GTM teams to enhance Ultra Prism's AI-driven automation tools, ad optimization models, and campaign intelligence solutions.

- Identify feature gaps in existing ad platforms and propose AI-driven solutions to enhance efficiency and scalability.

- Work on predictive analytics, creative AI automation (Opticks tool), and dynamic budget allocation to improve campaign success.

- Drive real-time optimization strategies powered by Ultra AI to reduce manual interventions and improve decision-making.

Strategy & Cross-functional Collaboration:

- Act as a key stakeholder between ad ops, product, sales, and clients to align business objectives.

- Provide thought leadership on media planning, audience strategy, and creative excellence.

- Train and mentor teams on advanced campaign strategies, automation, and performance optimization.

- Drive strategic client pitches, audits, and consultation to improve adoption and revenue.

Required Skills & Experience:

- 7+ years of experience in digital advertising, media buying, and product innovation.

- Deep expertise in Meta Ads & Google Ads, including latest platform updates, automation, and best practices.

- Strong knowledge of performance marketing, audience segmentation, and biddable media strategies.

- Hands-on experience with ad tech, automation tools

- Strong understanding of MMPs (AppsFlyer, Adjust), Google Analytics, and attribution modeling.

- Ability to analyze data, generate insights, and optimize campaigns for growth.

- Experience working with large-scale budgets across multiple industries.

- Entrepreneurial mindset with a focus on innovation and problem-solving.

- Excellent communication and stakeholder management skills.