FCB Kinnect - Media Director (7-10 yrs)

Summary:

- As a Director of Media, you will lead the charge in crafting and executing digital media strategies that deliver impactful results.

- Your expertise in media planning, high-value media buying, and strategic campaign management will be pivotal in driving success for our clients.

- You'll manage high-profile accounts, lead pitches, inspire teams, and leverage your hands-on knowledge of platforms to achieve outstanding outcomes.

Key Responsibilities:

Media Strategy & Planning:

- Develop and oversee comprehensive digital media strategies that align with client objectives.

- Lead media planning for both performance and brand campaigns, ensuring ROI-driven outcomes.

- Negotiate and execute high-ticket media buying deals with platforms and publishers.

Platform Proficiency & Campaign Management:

- Leverage platform dashboards to analyze campaign performance, derive actionable insights, and optimize budgets for maximum efficiency and reach.

Client & Stakeholder Management:

- Act as the primary liaison for big-ticket clients, ensuring satisfaction, growth, and retention.

- Build and maintain strong client relationships by understanding their goals and delivering innovative solutions.

Affiliate Buying & Partnerships:

- Manage and expand affiliate networks to drive performance and sales.

- Integrate affiliate marketing into broader campaign strategies for optimal outcomes.

Pitching & Business Development:

- Lead high-stakes pitches for prospective clients, presenting innovative and data-driven strategies.

- Work closely with internal teams to develop compelling pitch decks and presentations.

Team Leadership:

- Lead and inspire a high-performing team of media planners, buyers, and strategists, fostering a culture of innovation, collaboration, and continuous improvement.

Required Skillset:

- 7+ years in digital media, with expertise in media planning, buying, and team management.

- Proven ability to lead and mentor larger teams in a fast-paced environment.

- Proficient in Meta Ads Manager, Google Ads, DV360, and other major platforms.

- Demonstrated success in leading and winning large-scale client pitches.

- Extensive experience with affiliate buying and handling high-value media closures.

- Strong ability to craft and execute ROI-focused media strategies.

- Experience managing and growing relationships with big-ticket clients.

- Excellent data analysis and reporting skills to optimize campaign performance.

- Exceptional interpersonal and communication skills to work across teams and departments