Media Strategy & Business Development Lead (10-15 yrs)

Media Strategy and Business Development Leader:

Position Overview:

- We are seeking an accomplished and results-oriented professional to take on the role of Media Strategy and Business Development Leader.

- This pivotal position will oversee all aspects of media buying, planning, and operations while driving business growth through strategic partnerships.

- The ideal candidate will possess a proven track record in media strategy, team leadership, and delivering exceptional ROI across diverse platforms.

- This is a unique opportunity for a visionary leader to play a critical role in shaping the organization's media strategy and business trajectory.

Key Responsibilities:

Media Strategy and Campaign Optimization:

- Lead the development and execution of comprehensive media strategies to meet and exceed client objectives.

- Oversee the end-to-end process of media buying and planning to ensure campaigns are optimized for performance, cost efficiency, and maximum ROI.

- Monitor industry trends and emerging technologies to incorporate innovative approaches into media strategies.

Business Development:

- Drive the organization's growth by identifying, initiating, and nurturing strategic media partnerships.

- Develop a robust pipeline of new business opportunities through research, relationship-building, and collaboration with key stakeholders.

- Collaborate with senior management to create and implement strategies that align with the company's long-term vision.

Client Collaboration and Relationship Management:

- Partner with clients to deeply understand their goals, challenges, and business needs.

- Provide tailored media solutions that deliver measurable results and foster long-term client satisfaction.

- Present campaign insights and performance data to clients, ensuring alignment and transparency throughout the project lifecycle.

Team Leadership and Development:

- Manage, mentor, and motivate a high-performing media team to achieve excellence and foster innovation.

- Establish clear goals, provide ongoing feedback, and facilitate professional development opportunities for team members.

- Promote a collaborative, inclusive, and forward-thinking team culture.

Cross-Functional Collaboration:

- Work closely with creative, analytics, and technology teams to ensure seamless execution of campaigns.

- Coordinate with internal stakeholders to align media strategies with overarching business objectives.

Qualifications:

Experience and Expertise:

- 10-15 years of experience in media buying, planning, or operations, with demonstrated success in strategic leadership roles.

- Proven ability to design and execute media strategies that drive business growth and ROI.

- Strong track record in securing and managing strategic media partnerships and new business ventures.

Leadership and Communication:

- Exceptional leadership skills with experience managing diverse teams and fostering a culture of innovation and accountability.

- Outstanding communication and presentation skills, with the ability to influence and inspire both internal teams and external stakeholders.

Technical Skills and Industry Knowledge:

- Deep understanding of media platforms, trends, and analytics tools.

- Familiarity with emerging technologies and their application to media strategies.

- Strong analytical mindset with the ability to interpret data and drive informed decision-making.

Education:

- Bachelor's/ Masters degree in Marketing, Business Administration, Communications, or a related field.

- Advanced degrees are a plus.