Affle - Associate Director - Sales - Performance Marketing Domain (8-12 yrs)

About Ultra (Powered by Affle):

Ultra, backed by Affle, is a leading digital marketing platform designed to drive high-performance growth for brands. With a robust tech stack and data-driven capabilities, we help advertisers maximize their ROI through intelligent and innovative performance marketing solutions.

Role Overview:

We are looking for a dynamic Associate Director - Sales with a product mindset, specializing in performance marketing and growth-driven digital strategies. The ideal candidate will have a strong background in revenue generation, client acquisition, and consultative sales, with experience from leading performance-first agencies. This role requires a deep understanding of performance marketing solutions, ad-tech platforms, and data-driven decision-making to drive business success.

Key Responsibilities:

- Drive revenue growth by identifying and onboarding new clients while nurturing existing accounts.

- Develop and execute high-impact sales strategies tailored to performance marketing, ensuring seamless execution and ROI-driven results.

- Leverage a product-first mindset to align client needs with Ultra's tech capabilities and custom solutions.

- Collaborate with cross-functional teams (Product, Tech, and Account Management) to optimize campaign performance and client satisfaction.

- Lead business development efforts across key industries, particularly e-commerce, D2C, BFSI, and consumer tech.

- Educate clients on Ultra's full-funnel performance marketing capabilities, including programmatic advertising, retargeting, and AI-driven audience insights.

- Stay ahead of industry trends, competitive landscape, and emerging technologies to shape sales strategies and offerings.

- Manage end-to-end sales pipeline, ensuring accurate forecasting and reporting to senior leadership.

Key Requirements:

- 8-12 years of experience in performance marketing sales, preferably from agencies

- Strong expertise in performance marketing, ad-tech, and digital media sales.

- A deep understanding of CPL, CPC, CPA, ROAS, LTV, and CAC models.

- Proven experience in managing large accounts and consultative selling.

- Demonstrated ability to sell digital advertising solutions across different verticals.

- A strong analytical mindset with the ability to derive insights from data and optimize campaigns accordingly.

- Excellent communication, negotiation, and stakeholder management skills.

- Experience in working with DSPs, SSPs, programmatic platforms, and attribution tools is a plus.

Why Join Us?

- Be a part of one of the fastest-growing performance marketing teams.

- Work on cutting-edge ad-tech solutions and AI-driven platforms.

- Competitive salary and industry-leading incentives.

- Opportunity to work with top brands, advertisers, and growth marketers.